Womenomics: What is it?
Around the nation a workplace revolution is unfolding–an extraordinary and largely unnoticed rise in the power of women in the workplace, combined with a push for more flexibility, and more control over our lives. A new way of working.
Enter the recession, and it turns out a down economy is driving the change even faster. The talents of women have never been in greater demand. Remarkable studies show the more senior women a company employees, the more profit it makes. That has people paying attention. The female management style is now considered essential to a company’s success.
Add to that the fact that women do most of the buying and have more advanced degrees than men, and we have power we didn’t know about.
What does it all mean? That women who have had enough of 60 hour weeks, of holidays that never get taken, of the frantic dance between a fulfilling career and a rewarding personal life can finally negotiate for the work-life they really want. Women can demand new rules of engagement in today’s workplace–more flexibility and control. Women have also realized, after decades of working our way up a male ladder, that many of us don’t really want to be on that straight-up climb. But we don’t want to quit. We want to go sideways for a while, in different directions, and then perhaps back up again.
The good news is many companies are embracing this reality. We outline companies where you’d never imagine the freedom that gets doled out. But many companies remain steadfastly conservative. In Womenomics, we tell our personal stories in our fight for flexible careers, but more importantly, we detail the stories of a dozen women across the country who are ambitious achievers, but who have all made counterintuitive career decisions along the way to buy them more time with their families.
* Time is the new currency, for women and the younger generations.
* Kids versus career is no longer a zero sum game.
* The workplace is changing–soon results, not face-time, will rule.
* Companies that offer freedom get not only loyalty, but higher productivity.
Empowering and inspirational, we hope you will use Womenomics as a manifesto for your work-life. And we hope it will help you understand your power, and therefore, your possibilities.
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