Comments on: 2010 is proving to be the year big brands shift spending to social media

By: Social Media Marketing Boosted by Billions Invested in 2010 | Webtrends Agency Partner Program

Fri, 28 Jan 2011 23:53:04 +0000

[...] Coca-Cola and Unilever are moving away from traditional campaign sites and toward social web sites l…. And this year – for the first time in 23 years – Pepsi did not show commercials during the Super Bowl broadcast. Instead, the company plans to give away over $20 million in their social campaign The Pepsi Refresh Project. Until this year, Pepsi was one company you could depend on spending millions of dollars for the change to be one of the Super Bowl advertisers. [...]

By: Big Brands Shifting Spending To Social Media | Under Solen Media LLC

Big Brands Shifting Spending To Social Media | Under Solen Media LLC — Fri, 29 Jan 2010 19:36:11 +0000

[...] From Trueslant.com: When does a trend become mainstream? In the world of advertising and marketing there is a persistent undercurrent of one-ups-manshippping. A few weeks back Pepsi boldly proclaimed that they wouldn’t be buying a Superbowl ad and would be investing in social media driven campaigns… [...]

By: Big Brands Shifting Spending To Social Media « Under Solen Media

Big Brands Shifting Spending To Social Media « Under Solen Media — Mon, 18 Jan 2010 20:31:20 +0000

By: uncertain

uncertain — Thu, 14 Jan 2010 02:20:25 +0000

Nobody cares.

By: Tweets that mention 2010 is proving to be the year big brands shift spending to social media - Ad Slant: webtrends - Enterprise Customer Intelligence - True/Slant -- Topsy.com

Wed, 13 Jan 2010 23:51:19 +0000

[...] This post was mentioned on Twitter by jascha kaykas-wolff, WebTrends, justinkistner, Maryam Webster, Wendy Blackburn and others. Wendy Blackburn said: RT @Zero7KC: RT @Webtrends: 2010 is proving to be the year big brands shift spending to social media http://bit.ly/8UBYsj [...]