ESA Boss: ‘Don’t Worry, E3 is Still Going to Suck This Year’

I guess Peter Molyneux has to scrap his traditional helicopter entrance.

Good news for fans of  last year’s incredibly vanilla Electronics Entertainment Expo, which featured such attractions as “Empty Hallways” and “Line for the Bathroom.” This year’s E3 is staying small scale, according to ESA chief Michael Gallagher:

“Last year we made some improvements based upon the input we received, but this show is not a return to the old E3,” he said. “It is definitely much more reflective of the energy, excitement and creativity of our industry, but I wouldn’t say it’s our first ‘big E3′ or a return to the old one. It’s a show based upon what the industry needs to project as an image of the excitement we have in the pipeline for the rest of the year. It’s the right show; it’s not a particular reference to any prior year.”

I’m usually pretty fluent in PR speak, but can someone tell me what “It’s a show based upon what the industry needs to project as an image of the excitement we have in the pipeline for the rest of the year” means? Something about excitement? Projecting? Pipes? The moral of the story is no glitz, glamor or booth babes this year. Thanks Gallagher, I’m thoroughly looking forward to this now. Maybe Nintendo will have their mom-in-chief awkwardly debut Shaun White Snowboarding 2 and we’ll have a big old nostalgia party for last year.

[via GameDaily]