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Jul. 13 2010 - 2:58 pm | 959 views | 0 recommendations | 0 comments

The guy from the Old Spice commercials sent me a personal video message

Hey, don’t hate me just because the guy who stars in those hilarious “Look at your man” Old Spice commercials, Isaiah Mustafa, made me a special personalized video message. Not every girl can be so lucky.

A few weeks ago, I posted about the latest round of Old Spice commercials. The series has been a hit; the original commercial has so far garnered nearly 13 million views on YouTube. Apparently, someone at Old Spice saw the post that I wrote, and the savvy folks at Old Spice HQ created the video you see here, in which Mustafa name checks me and quotes from my post.

While I assure you there is nothing (well, almost nothing) quite so pleasurable as having a half-naked former NFL player-turned-slobber-worthy actor say your name while wearing a towel as the camera pans slowly (so! very! slowly!) across his finely sculpted abs (suck it, The Situation!), I was not the only one upon whom Mustafa squirted his affections.

The effort is part of a clever new campaign — as of this writing, about 20 or so other blogs and sites that mentioned the commercials got similar treatment. I think this means that my relationship to Mustafa is non-monogamous. Sigh.

In any case, if this customized commercialism is the latest thing in viral video sensations, please don’t let this be the end.



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    I'm a freelance journalist, blogger, photographer, and creator of TheWarProject.com. I've written for Newsweek, Details, Harper's Bazaar, The Daily Beast, Radar Online, Variety, Salon, Slate, Wired News, The New York Post, The LA Weekly, The San Francisco Chronicle, The Vancouver Sun, The San Francisco Examiner Magazine, Playboy.com, and many other publications. I've appeared on CNN, Fox News, "Politically Incorrect," and NPR. Currently, I'm working on a novel. My email is susannahbreslin at earthlink dot net.

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