Young female vloggers show off their hauls
Apparently, there’s an entire phenomenon of young women videotaping themselves talking to the internet as they show off the latest cache of goods they scored at the mall. Do not underestimate the haul vloggers. They are fascinating.
Armed with flat-ironed hair and tubes of Mac Lipglass, they will hypnotize you with their thorough, vivid inventory-ing of all the stuff they got at Forever 21, Charlotte Russe, and, of course, the Mac makeup counter. Recession, be damned!
If they don’t win you over with their floating video captions ( “My hair sux today 
sorry guys <3 ” ), their recessionomics ( “I’ve been trying to save a lot of money, not just because I need to, but because I feel like I spend way too much money on makeup, and I need to spend more money on clothes.” ), or their live commentary ( “Yeah, I just coughed.” ), they will enthrall you with a peek into the real lives of young women today, the kind of insight into 21st century girl culture rarely found on Broadsheet, Feministing, or Jezebel.
Take, for example, SoCalAshleyDanielle, who would like to point out to you that “I am not bragging what so ever” (what so ever, people) and enjoys the wonders to be found within the local Abercrombie & Fitch. One of her recent haul videos, “Abercrombie and fitch, mac, and Target Haul,” has been viewed nearly 10,000 times.
For school, she picked up some new binders at Target, including one for her psychology class. The binder features a picture of Sharon Tate. “She was murdered by, um, Charles Manson when she was, like, nine months pregnant,” Ashley explains. “Well, not really murdered by him. Mainly murdered by his gang. And I thought it’d be really good to put her on my psychology binder, since that was a whole psycho murder.”
Don’t say a haul video never taught you anything.
[The Cut]
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i’d love to chat w/ one of the vloggers if possible. i’d love to know if they are working with the companies for product placement, or just doing it for ‘fun’. either way…great brand awareness
The vlogger featured in the NYMag piece, BlueSatin, defends herself — though not particularly effectively, in my opinion — here: http://www.youtube.com/watch?v=qLrRTHRgo2o
Interestingly, she claims that YouTube pays her to make these videos.
[...] goods they scored at the mall. Do not underestimate the haul vloggers. They are fascinating.” More on this by Susannah at True/Slant, and one such specimen is above. [...]
I just wasted 5:51 watching this woman show off her “haul” from stores in the mall I’ve never even heard of.
I’ll donate a little more to my Kiva account next month.
Wow, how did this so, like, completely slip under my radar?
Seriously, though, I would kill for 10,000 views on one of my videos. A chacun son interwebs.
[...] Boing Boing post links back to Susannah Breslin’s personal blog which is not very informative. More information can be found about this phenomenon [...]
[...] Mag’s The Cut, as well as a segment on Good Morning America (below), mentions on BoingBoing, True/Slant, and The Frisky, haul videos seem to be a very ‘now’ thing to [...]