Apple Announcement: Steve Jobs reveals iPhone 4

Image via CrunchBase

Apple’s Worldwide Developers Conference kicked off today with CEO Steve Jobs in his signature black turtle neck and jeans.

In addition to announcing news on the iPad’s success (Apple has sold 2 million iPads since launch, which works out to be one every three seconds) Jobs unveiled the iPhone 4 which he describes as “beyond doubt one of the most precise, beautiful things we’ve ever made.”

Apple fan or not, there is no question that the company knows how to harness loyalty and interest of their consumers.  The documentary film, MacHEADS follows the story of the Macintosh community and its unconditional devotion to Apple Inc. For them the Mac was not just a machine – it came with a social movement, a whole community which believed they were going to change the world. This feature length documentary explores the loyalty of Apple Fanatics and their obsession.  It takes an in-depth examination of just what makes the Mac, the iPhone, and Apple’s other products seem like cultural phenomena rather than just consumer electronics.  Watch the full length film for free on SnagFilms.