The Borat Effect
Image via Wikipedia
Barking Up the Wrong Tree Looks at what it calls The Borat Effect:
This research examined the effect of language fluency on the evaluation of culturally inappropriate behavior. A series of video vignettes were created in which a nonnative speaker either followed or broke social rules while displaying varying degrees of fluency in English. Results demonstrated a shielding effect of poor language fluency, such that when the nonnative individual acted in a culturally inappropriate manner, poor fluency in English shielded the individual from negative evaluation.
This may explain Gov. Schwarzenegger.
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