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Jan. 26 2010 - 10:46 am | 92 views | 0 recommendations | 2 comments

Patterns from Noise

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Michael Shermer on how uncertainty makes us more likely to see patterns that aren’t actually there:

Defining “illusory pattern perception” (what I call “patternicity”) as “the identification of a coherent and meaningful interrelationship among a set of random or unrelated stimuli … (such as the tendency to perceive false correlations, see imaginary figures, form superstitious rituals, and embrace conspiracy beliefs, among others),” the researchers’ thesis was that “when individuals are unable to gain a sense of control objectively, they will try to gain it perceptually.” As Whitson explained the psychology to me, “Feelings of control are essential for our well-being—we think clearer and make better decisions when we feel we are in control. Lacking control is highly aversive, so we instinctive­ly seek out patterns to regain control—even if those patterns are illusory.”

Whitson and Galinsky sat subjects before a computer screen, telling one group they must guess which of two images embodied an underlying concept the computer had selected. For example, they might see a capital A and a lowercase t colored, underlined, or surrounded by a circle or square. Subjects would then guess at an underlying concept, such as “all capital As are red.” There was no actual underlying concept—the computer was programmed to tell the subjects randomly that they were either “correct” or “incorrect.” Consequently, they developed a sense of lacking control.

Another group did not receive randomized feedback and so felt more in control. In the second part of the experiment subjects were shown 24 “snowy” photographs, half of which contained hidden images such as a hand, horses, a chair or the planet Saturn, whereas the other half just consisted of grainy random dots. Although nearly everyone saw the hidden figures, subjects in the lack-of-control group saw more figures in the photographs that had no embedded images.

And, thus… religion.


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  1. collapse expand

    And, thus… religion.

    Nail…hit squarely on the head.

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    I'm a freelance writer and blogger based in Brooklyn, NY. My background is mostly in politics. I've worked on the editorial boards of the New York Sun and New York Post. In 2006, I wrote a book, "The Elephant in the Room: Evangelicals, Libertarians, and the Battle to Control the Republican Party" (Wiley). I've also done my share of freelancing, for places like the Atlantic Monthly, The New York Times, Reason, and RealClearPolitics.

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