CNN is the only cable news network I can stand. So, what’s up with its epic FAIL in the ratings? Over to The Monkey Cage:
Those who are not very interested in politics have a much greater tendency to be moderate. Those who are intensely interested in politics tend to be highly partisan. Now that the politically apathetic are dropping out of consuming political news, those who remain tend to be highly partisan – and much more interested in consuming Sean Hannity or Rachel Maddow (not that I want to equate these two except in more than a generic way) than in consuming bland, centrist pabulum. This all suggests that CNN finds itself in a very tough spot.
So, does this mean CNN should get more partisan? If that happens, I drop off the cable news map — as a viewer — entirely. I suspect many of its viewers feel the same way. The lack of partisanship, after all, seems to be why we’re watching.
I’ve already taken to switching to CNN International whenever necessary, like during Lou Dobbs. They’d have to leave that alone if they went partisan; there’s no international audience for crazy U.S. partisanship. So, I guess I have a last resort.
That said, I’m not even sure how CNN would “go partisan.” There’s already a conservative and a liberal network. Would they have to do a sort of “both sides” partisanship, giving a crazy right-winger one show and a crazy left-winger another show?
I like bland, centrist pabulum, goddammit. It’s called “news.”