Obama Plan Rides Wave of Public Ecstasy!
According to Democracy Corps, President Obama’s speech really knocked things out of the park:
Support for Obama’s plan jumped 20 points, from 46% before the speech to 66% after. Importantly, Obama also achieved one of his principal goals of boosting the intensity of support. Prior to the speech, just 2% of these swing voters supported the plan strongly while 26% opposed it strongly; by the end of the evening those numbers were virtually reversed, with 28% supporting the plan strongly against just 8% strongly opposed.
Or, you know, this kind of focus-grouping is pretty much b@##^%!t, and nothing’s changed. Time will tell.

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I think you’re over-extrapolating from the previous studies. Obama’s speech on health care is a special case — Obama is an exceptional speaker, the public is generally confused about health care, and the underlying policies are popular when they’re explained. Full write-up here:
http://www.wiserthanthecrowd.com/2009/09/can-speech-really-change-peoples-minds.html