Comments on: How Fast-Food Salads Make You Fat http://trueslant.com/ryansager/2009/04/16/the-salad-factor/ A newswire of human stupidity Sun, 15 Jan 2012 12:16:44 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: judi09 http://trueslant.com/ryansager/2009/04/16/the-salad-factor/comment-page-1/#comment-77 judi09 Fri, 17 Apr 2009 15:01:44 +0000 http://trueslant.com/ryansager/?p=844#comment-77 I agree with Matthew, fast-food salads are probably the result of reams of research on ways to draw in as many customers as possible. However, I also think fast-food restaurants have been pressured by consumer and health advocates to include healthy items on their menus. I agree with Matthew, fast-food salads are probably the result of reams of research on ways to draw in as many customers as possible.

However, I also think fast-food restaurants have been pressured by consumer and health advocates to include healthy items on their menus.

]]> By: Matthew Greenberg http://trueslant.com/ryansager/2009/04/16/the-salad-factor/comment-page-1/#comment-76 Matthew Greenberg Fri, 17 Apr 2009 10:58:50 +0000 http://trueslant.com/ryansager/?p=844#comment-76 Ryan... I can't imagine the fast-food chains just stumbled into this by happy chance. Fast-food companies are among the most savvy marketers around, and little they do in their franchises hasn't been tested and honed in focus groups and research studies for months, if not years. Salads, 99-cent loss-leader burgers... they're all intended to bring a certain demographic through the front door, and I don't think I'm being a paranoid conspiracy theorist to think the McDonald's corporation has a pretty good idea what that demographic is going to purchase once they're in the door. Ryan… I can’t imagine the fast-food chains just stumbled into this by happy chance. Fast-food companies are among the most savvy marketers around, and little they do in their franchises hasn’t been tested and honed in focus groups and research studies for months, if not years.

Salads, 99-cent loss-leader burgers… they’re all intended to bring a certain demographic through the front door, and I don’t think I’m being a paranoid conspiracy theorist to think the McDonald’s corporation has a pretty good idea what that demographic is going to purchase once they’re in the door.

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