Comments on: New iTunes pricing: A neuro perspective http://trueslant.com/ryansager/2009/04/11/new-itunes-pricing-a-neuro-perspective/ A newswire of human stupidity Sun, 15 Jan 2012 12:16:44 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: deleted account http://trueslant.com/ryansager/2009/04/11/new-itunes-pricing-a-neuro-perspective/comment-page-1/#comment-67 deleted account Mon, 13 Apr 2009 05:41:46 +0000 http://trueslant.com/ryansager/?p=746#comment-67 Interesting take. I'm not sure I buy the argument Apple seems to be making (at least implicitly) that the hit imposed by the new $1.29 price point will be offset by catalog tracks being available at $.69. A quick and very unscientific run through the iTunes store doesn't reveal many tracks available at the lower figure. Which makes me suspect tiered pricing is a sort of Trojan Horse to justify an eventual 30% price hike across the board. Not that the world's largest music retailer would ever do anything that cynical. Interesting take. I’m not sure I buy the argument Apple seems to be making (at least implicitly) that the hit imposed by the new $1.29 price point will be offset by catalog tracks being available at $.69. A quick and very unscientific run through the iTunes store doesn’t reveal many tracks available at the lower figure. Which makes me suspect tiered pricing is a sort of Trojan Horse to justify an eventual 30% price hike across the board. Not that the world’s largest music retailer would ever do anything that cynical.

]]> By: Joseph Childers http://trueslant.com/ryansager/2009/04/11/new-itunes-pricing-a-neuro-perspective/comment-page-1/#comment-65 Joseph Childers Mon, 13 Apr 2009 02:27:44 +0000 http://trueslant.com/ryansager/?p=746#comment-65 I'm a little sad to see that article about a la carte pricing, as it has always been one of my great wishes that cable TV would go that way (I currently don't get it). But your article makes the cable industry's vehement hatred of that idea make more sense - and thus, a la carte, further away. I’m a little sad to see that article about a la carte pricing, as it has always been one of my great wishes that cable TV would go that way (I currently don’t get it). But your article makes the cable industry’s vehement hatred of that idea make more sense – and thus, a la carte, further away.

]]> By: jamesohearn http://trueslant.com/ryansager/2009/04/11/new-itunes-pricing-a-neuro-perspective/comment-page-1/#comment-63 jamesohearn Sat, 11 Apr 2009 20:06:35 +0000 http://trueslant.com/ryansager/?p=746#comment-63 It may violate rules of Neuromarketing, but one thing is for sure, Apple is doing just fine. For the new price to be detrimental to profit, sales would have to fall more than 23%. Thus far apple has seen a decline in sales - of around 5% to 6%. Which, for Apple, means a good deal more coin. It may violate rules of Neuromarketing, but one thing is for sure, Apple is doing just fine.

For the new price to be detrimental to profit, sales would have to fall more than 23%. Thus far apple has seen a decline in sales – of around 5% to 6%. Which, for Apple, means a good deal more coin.

]]> By: Steve McNally http://trueslant.com/ryansager/2009/04/11/new-itunes-pricing-a-neuro-perspective/comment-page-1/#comment-62 Steve McNally Sat, 11 Apr 2009 19:37:32 +0000 http://trueslant.com/ryansager/?p=746#comment-62 Jobs and co knew - instinctively and with empirical data like these - that a single, sub-dollar price point works. the recent changes are capitulation to the record cos for itunes going Digital Rights Management-less. it seems doubtful the dissonance created by the 30% price increase will be offset much by the fact purchases can now be played on all 7 of one's mp3-playing toaster ovens in addition to her ipod. Jobs and co knew – instinctively and with empirical data like these – that a single, sub-dollar price point works. the recent changes are capitulation to the record cos for itunes going Digital Rights Management-less.

it seems doubtful the dissonance created by the 30% price increase will be offset much by the fact purchases can now be played on all 7 of one’s mp3-playing toaster ovens in addition to her ipod.

]]> By: Welcome to Neuroworld at Miscellaneous Objections http://trueslant.com/ryansager/2009/04/11/new-itunes-pricing-a-neuro-perspective/comment-page-1/#comment-57 Welcome to Neuroworld at Miscellaneous Objections Sat, 11 Apr 2009 19:16:14 +0000 http://trueslant.com/ryansager/?p=746#comment-57 [...] Folks, I’ve started a new blog on the new True/Slant network. It’s called Neuroworld. I like to think of it as a newswire of human stupidity. Basically, it follows advances in neuroscience and humanity’s ever-expanding understanding of its own irrationality. Recent posts include: * New iTunes Pricing: A Neuro Perspective [...] [...] Folks, I’ve started a new blog on the new True/Slant network. It’s called Neuroworld. I like to think of it as a newswire of human stupidity. Basically, it follows advances in neuroscience and humanity’s ever-expanding understanding of its own irrationality. Recent posts include: * New iTunes Pricing: A Neuro Perspective [...]

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