Not Easy Being Green: Beer in a Bag
When does sustainability cross the line? When does jumping on the over-used, green-friendly bandwagon become just a desperate marketing tool? Let’s start with beer in a pouch. Is this really environmentally friendly? Is it even friendly, cause I think it sure looks awfully comical.
Treehugger.com tried to look beyond the silliness to see if this is a viable idea:
It’s not as durable as traditional bottles or cans, is single use without recyclability and isn’t a system that can be taken mainstream for big companies. Should it be something that went big, it would reduce the number of bottles that could be reused by homebrewers.
The article points out a few other discrepancies, including that not having this product at all would more significantly lessen our dependence on oil than having it.
What we don’t find out in the article is if the beer is tasty.
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