It’s well known that the Apple icon logo is a reference to the fruit of the knowledge of good and evil, complete with the bite out of it. What is less well known, until now, is that the original sound chip designed for the Mac II had a start-up sound that was a tritone interval, and specifically, “if you’re a religious person, it’s actually called the interval of the Devil…supposedly it was the sound that would, I don’t know, commit you to Hell, or it was only the sound that the Devil would play, or I don’t know, the Church had actually forbidden it. If you were singing Gregorian Chant, it was the most horrible possible sound in the world, it was like the biggest offense that you could make in church – was to sing this interval. So anyway, the Mac was built upon these intervals.” See the interview with Jim Reekes, Apple sound engineer from 1990-1999, for this and more, including the start-up sound of the current Macs.

Get Real: Commit social media suicide today. It’s your life. It’s your choice.

The Modern Creed
by Jimmy Haring

I believe in one God,
the Economy, the Almighty,
maker of health and prosperity,
of all that is, seen and unseen.
I believe in one Lord, the Media,
the only prophet of the Economy,
eternally begotten of the Economy,
Economy from Economy, power from power,
true Economy from true Economy,
begotten not made,
of one Being with the Economy.
Through him all desires were made.
For us and for our salvation he came down from Science:
by Holy Technology he became incarnate in the
Virgin Consumer, and was made man.
For our sake he crucified all other prophets;
they suffered death and were buried.
They shall never rise again, in accordance with the Academy;
He ascended into power and is seated at the right hand of the Economy.
He will come again in glory to judge the undeveloped,
and his technocracy will have no end.
I believe in Holy Technology, the Lord, the giver of life,
who proceeds from the Economy and the Media.
With the Economy and the Media he is worshipped and glorified.
He has spoken through the Internet.
I believe in one holy catholic and globalized Democracy.
I acknowledge one entertainment for the cessation of boredom.
I look for the delay of death,
and the progress of the future to come. Amen.

All hail economy, and his prophet, media!
May he reign forever in democracy!
May capitalism, his most perfect will, be everywhere enforced!
May technology, the savior of his people, everywhere increase!
May he come again to judge the undeveloped, and may globalization have no
end!

E-mail: jimmy.haring@my.wheaton.edu

Whereas morality describes the world as it ought to be, economics describes the world as it really is.

There’s no place like home.