A List Apart: Articles: The Discipline of Content Strategy
The message of this brief post from A List Apart is about focusing on the key part of your site – the articles you write and publish to the world. The best tools and fit-and-finished products are presumed, and we’re working hard to make them for you; from there, it’s all about who’s writing what:
- key themes and messages,
- recommended topics,
- content purpose (i.e., how content will bridge the space between audience needs and business requirements),
- content gap analysis,
- metadata frameworks and related content attributes,
- search engine optimization (SEO), and
- implications of strategic recommendations on content creation, publication, and governance.
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