Having True/Slant featured in a New York Times Magazine article is an excellent Win for our team, Contributors and Members. The article was thoughtful and represented some of our team’s ideals; I’ll presume the ideals of FasterTimes and Demand Media were also presented well. It’s validating to have our work featured as part of a well-researched and executed piece in The Times. What I’d like to see now are some more conclusions from the main stream regarding the State of the New News: Where do the Media Thinkers feel the journalistic, audience-building and advertiser-interest success stories have been to this point?
There is plenty to go by:
Gawker Media (40MM UVs / month*)
Politico Group (6MM)
The Daily Beast (3MM)
The Awl (276k)
(* All metrics from quantcast.com)
These properties represent tens of millions in (the people formerly known as the) audience every month. They produce a significant amount of content and coverage. And they’re not all solely reliant on banners and ad networks. Outside of their financial aspects*, what I’d like to hear is Media Thinkers’ deeper-dive into their qualitative successes as journalistic, audience-building and “new advertising” endeavors. What’s the opinion re work done to date? What have we learned re the Best Ways Forward? In my opinion, it’s past time for ambivalence about what the New News might look like – it would be excellent to hear the Media Thinkers recognize some winners and also-rans, pick some directions, place bets and make recommendations.
(* -Understood “outside of financials” leaves gaping holes – we can cover those in other discussions; surely there’s enough to go by regarding models and content, audience and quality.)