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Jul. 23 2009 - 12:09 pm | 4 views | 2 recommendations | 7 comments

How reinventing the wedding march is like saving the New York Times

I hate to sound like a new media fanboy,  and I hate that I’m about to compare a wedding ceremony to a business problem, but I am. What happens when you throw out all the rules? What happens when people decide that while the old way was nice and fine, they have a better idea, one they want to try? What happens when they stop holding themselves to a standard that no one cares about anymore anyway, and reinvent the old to fit into today’s world? Surprise, delight, emotion and respect, for starters. Wouldn’t be terrible if people felt that way about their newspapers, would it?

This couple getting married, and their whole wedding party, decided to give reinvention a shot. It could’ve failed miserably, but it didn’t. Sorry, if I sound too breathless, but watch the video before you draw that conclusion. I think it’s brilliant. If anything, breaking out of the old rhythms while keeping with their spirit  made me even more interested in what these people decided to do. Anyway, enough blather. Watch this awesome and unexpected wedding march: (Hat tip Outstpoken Media and Christian.)



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  1. collapse expand

    OK, I cried. What a fantastic idea and what fun! How can you not love a bride who boogies down the aisle all on her own? Thanks for finding and sharing this.

  2. collapse expand

    They didn’t just decide to give reinvention a shot, they committed to it. Wouldn’t have worked if they swayed a little, did a half-step here and a small spin there.

    No doubt. Together, as a unit, they rocked that aisle.

    I watched it twice in a row. Breathless, too.

  3. collapse expand

    That’s a great point Andrea, they committed to it. There was one girl who was a little wishy washy, and it immediately showed. Luckily everyone else saved her. But no half-assing is what made it work.

    And Caitlin, I got a little bit of dust in my eyes here at Living Through 1500 HQ while watching.

  4. collapse expand

    I think the video is one of those that you can watch many times. It is definitely a feel-good event. The sheer abandon and love for the couple to such a degree that all of these young guys and girls put this together without worrying about how they looked – turned out they looked really great! And because of its genuine joi de vivre and demonstration of love at its best, the video has been viewed more than eleven million times.

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