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Jul. 31 2009 - 4:12 pm | 1 views | 1 recommendation | 16 comments

Ben & Jerry’s Will Save Literature and Libraries

benandjerrysjpgOne of the best linguistic outcomes of Barack Obama’s run for president (remember those days?) was the Ben & Jerry’s flavor Yes Pecan! The name was witty and energetic, and the proceeds from scoop sales went to the non-partisan, non-profit Common Cause Education Fund.

Now that the din and excitement of the election has long passed us by, what are we to do for new Ben & Jerry’s flavors? Well, a New Jersey librarian has taken up the cause. On her Facebook page, she began a petition for the next Ben & Jerry’s flavor to be named after something library related. The idea has since morphed into all things writing and reading related. The petition, which she started in June, has now grown to 4,800 members strong, and along with these numbers, the witty names have been rolling in. Suggestions have included Gooey Decimal System (brilliant!), Sh-sh-sh-Sherbet, and Rocky Read. News of the petition has spread to Jezebel and to The New Yorker’s Book Bench blog, both of which had their stable of devoted readers leave more suggested flavors. (Bananas Foster Wallace is my favorite from The Book Bench.) The LA Times book blog, Jacket Copy, believes the best one yet is Malt Whitman, which was imagined by one of Ben & Jerry’s own flavor creators. So, in the name of snowballing web fun-ness, here’s a few more.

Heart of Darkness: This could be chocolate piled on top of chocolate. Anything chocolate you could fit in there. In honor of Joseph Conrad.

War and Pieces: Though it may be a bit brutal sounding, I think it has potential. One could swirl together French vanilla and cherry and blueberry (the Russia Empire flag was red and blue) ice creams with some ruble chocolate pieces thrown in.

Goosebumps and Berries: A fruity concoction with gooseberries and other berry-flavored “bumps.” Homage to R.L. Stine.

And a few more: “Henry Wadsworth Marshmellow,” “Alphabetical Porter,”  and “It Was the Best of Limes, It was The Worst of Thymes Sherbet.”

What other library-related, or literature-related, flavors should Ben & Jerry’s consider?

via Jacket Copy | A Malt Whitman sundae? | Los Angeles Times.

via People for a library-themed Ben & Jerry’s flavor! | Facebook.

via Tasty De-Lit: The Book Bench : The New Yorker.

via I Scream (Shhh!) – Ben and Jerry’s – Jezebel.


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4 T/S Member Comments Called Out, 16 Total Comments
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  1. collapse expand

    Super post, Nick! Ben and Jerry’s & literature? What’s not to like? Linked it to my FB page-

  2. collapse expand


    Glad you enjoyed the post. Thanks. And please do feel free to suggest some library-themed flavors here. I think True/Slant readers have got some good ones in them.

  3. collapse expand

    Nick, I love this. So much. If we can do this for ice cream, what can’t we do?

  4. collapse expand

    What a fun story!

    A Moveable Feast
    A Midsummer Night’s Cream
    The Sno-Cones of Kilimanjaro
    The Red and the Black and White (sort of an elegant neopolitan; two kinds of liquorice bits and vanilla)
    The Scarlet Batter (some sort of cookie dough thing, although I hate cookie dough)

  5. collapse expand

    Slipped over to the New Yorker column-some good suggestions there-

    Even Cowgirls Get the Blueberries-(big-thumbed bluberries with psychedelic swirls)

    Oscar Wilde Cherry-(cordial-soaked cherries, over-the-top maraschinos)

    ok, i tried

  6. collapse expand

    The Crunchback of Notre Dame, Canterberry Tales, Splendor in the Molass…es, The Brothers Maraschino.

    • collapse expand

      The Brothers Maraschino!

      Even if this library or book themed Ben & Jerry’s flavor never gets made, at least this has provided lots of people with a good brain exercise. Maybe some of the people who are writing these comments elsewhere on the Internet will have the thought to re-read that classic that has been sitting on their shelves for so long.

      In response to another comment. See in context »
  7. collapse expand

    A Chocwork Orange, A Midsummer Night’s Cream (& Berries), Under the Marshmallow…

  8. collapse expand

    Nick-You can actually go to B & J website and suggest ice cream names/flavors. Of course, they have their own creative think tank, but they said they have used consumer suggestions before-

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    About Me

    I am a Brooklyn-based writer and editor covering arts and culture. I was an editor at Art & Antiques magazine, an editor at Picador USA, and an editor for a magazine about coffee and tea. On the best of days, I get to write about art, or work on fiction. My writing can be found on the Huffington Post, The Rumpus, and in Art & Antiques, Art in America, Tin House, Willamette Week, San Francisco magazine, Food Network Magazine, and Fresh Cup magazine. I also write about and promote the arts for Columbia University in New York.

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    An essay on the painter Robert Vickrey for The Rumpus.