The cupcakes of the Middle East
Americans can never understand just how popular Sex & the City was with Israelis, Palestinians and Egyptians. I grew up in New York City and nearly every woman I’ve spent time here with has asked me about that show. Inevitably, they would mention the cupcakes.
Anna Louie Sussman of the New York Times also noticed the growing yen of Middle Easterners for cupcakes. She just wrote about the American cupcake invasion of the Middle East. From Amman to Riyadh, Dubai to Tel Aviv, they’re booming. Queen Rania of Jordan is an alleged fan of Amman’s Sugar Daddy’s bakery. Bakeries also cater to local tastes: Sugar Daddy’s offers a pistachio with orange-blossom frosting pastry, while Tel Aviv’s TLV Cupcake Company offers halva and pomegranate cupcakes.
With that said, here’s some video footage of Middle Eastern bakers in action.
Above: Tel Aviv cupcake maker Ofer Jaeger on his business.
Above: On the job at an Egyptian bakery in Dubai.
Above: …And Kurdish bakers dancing up a storm in a bakery somewhere in the Middle East.