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Jul. 6 2009 - 11:30 am | 6 views | 0 recommendations | 0 comments

Hardee’s Stays Classy With A-Hole Ad

By MIKE HESS

Following shortly on the heels of the Next Big Burger Skank competition, Hardee’s continues the trend of fast food joints getting pretty sexual and slyly explicit with their advertising. Hardee’s is promoting their new Munchkin-clone product that they’re calling Biscuit Holes. To do so, they offered up a blind taste test versus Munchkins, labeling Munchkins “A” and the Biscuit Holes “B” to “find out what type of holes people prefer. See where this is going? No? Ok, fine …

Essentially, as you can probably guess, people prefer the “B-Hole” and make disparaging remarks about the “A-Hole” (Special props/demerit points to whoever wrote “The A-hole just tastes funny.”). If you’ve never seen ‘Idiocracy’ … please rent it, because this is proof we’re headed in that direction.

 
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    Oysters. Bone Marrow. Spanish hams. Fish tacos. Shanghai soup dumplings. Sea urchin. Summer tomatoes still warm from the sun. There, my favorite foods are out of the way. To cut to the chase, food is in my genes. My father, grandfather and great grandfather were butchers. I've cooked for fun and pay since I can remember, helping out at my dad's catering company/butcher shop and eventually the catering wing of Zagat's highest-rated restaurant in the country (you've never heard of it). Why am I not a chef or caterer? I'm just too much of a pansy. I didn't want the hours/heat/instability to ruin my love for cooking, so now it's pure recreation. Since ditching the chef idea, I've written for many major news networks and magazines, spanning everything from a blood-soaked Marine invasion into Fallujah to Britney Spears' underwear (lack of, actually) to properly sourcing pork. I hope to share the deliciousness of life with you. Also, pancakes suck.

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