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Feb. 5 2010 - 1:43 pm | 221 views | 0 recommendations | 1 comment

Some sick stuff goes on in emerging markets

This is a picture from an expensive Hanoi shopping mall built with Ukrainian mafia money, but I think it could have been taken in about a hundred emerging-market countries.

russian levi's girlThat is an actual human girl sitting there being an advertisement for Levi’s jeans, or for some kind of retro lifestyle involving reel-to-reel tape decks and Stratocasters that Levi’s wants you to associate with their jeans, or something. Her name, if I recall correctly, was Verka, which was unusual-sounding, and she comes from somewhere in Russia. She said she’s studying at university here for a year.

I’m constantly shocked at the things some companies and people in some places don’t even think to be embarrassed about doing. This is a sort of Amsterdam Red Light District motif? Or something? What are they going for here?


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  1. collapse expand

    Man, I have no idea but they should at least let her out to eat something. That girl’s too skinny to sell me anything.

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    About Me

    I've reported from Vietnam since 2003. I'm now the Hanoi correspondent for the German-based, English-language wire service Deutsche Presse-Agentur, and was previously a Hanoi-based stringer for the Boston Globe and for Voice of America. Before that I reported from West Africa, and before that from the Netherlands; my articles have appeared in the Washington Post, the Nation, the New York Times Magazine and the New York Times. I've got a thing for languages, and have picked up Russian, French, Dutch and Vietnamese. I used to write scripts for the children's cartoon shows "Arthur", "Doug", and a few others. I got a degree in interactive telecommunications back when most people had never sent an email. In April 1991 I predicted the USSR would collapse into its constituent republics and that Boris Yeltsin would become president of Russia. Since then most of my predictions have been rather less accurate, so it was probably a fluke.

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    Contributor Since: July 2009
    Location:Hanoi