Why does a falling dollar boost Pepsi?
More things I don’t understand about the world economy, courtesy of the New York Times. (You could fill a book with them. And people have! Lots!):
While the faltering dollar will make everything from French wine to Korean televisions more expensive for American consumers, it will also make American exports more competitive overseas — a lift for multinational corporations like Caterpillar, Intel and Pepsi.
Intel chips are made in Israel, Ireland and Vietnam. Pepsi is bottled wherever it’s drunk. Why is a falling dollar a boost for companies like that?