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Oct. 27 2009 - 6:51 pm | 37 views | 0 recommendations | 3 comments

Can CNN be saved?

Where have you gone, Bobbie Battista? Your network needs you…

Cnn.

The reports this week that CNN will finish October as the fourth-ranked cable news network in prime time* — behind even its little brother HLN — marks some kind of turning point in television news history.

I’m just not sure what that turning point is…

Does it mean that the opinionated shout-fests of Fox and MSNBC are the future of television news? Does it mark the Internet’s first TV scalp as it finally starts eclipsing real TV networks? Does it mean that Larry King’s audience is dying faster than we originally thought?

Thirty years after creating the 24-hour cable news network, is CNN now the Friendster of TV news?

As Mr. King would say, let’s open up the phone lines and take your calls… How would you fix CNN? Does it need fixing? Let me know in the comments…

* CNN still beats MSNBC in total viewers for the entire day. Just bein’ fair…

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  1. collapse expand

    Matthew,
    You had to ask that question? I don’t know where to start… well, I do, but I’d prefer if someone else kicked off this debate.

  2. collapse expand

    First off CNN invented MSNBC and Fox and opinion news. It used to make it bones by being everywhere in the world. Now it seems bound to a studio and big screen. CNN International and some cues from the BBC in just giving us News would be nice. Get away from eyewitness news crap and put the mouth from the south back in charge.

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    I left journalism school with one goal in mind: to work at TV Guide. It didn't happen. So, I stuck with my day-job: retyping entertainment listings into the Prodigy computer service for The Los Angeles Times. Dial-up modems got faster and I stuck with the Web -- launching, editing and innovating national, political and feature news Web sites for ABC News, The Washington Post and AOL. I've spent 15 years making other people's content look good on computer screens. It's time the shoe finally landed on the other foot...

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