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	<title>Cheeky Geeky</title>
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		<title>SECTOR: PUBLIC &#8211; A New Site About Technology For Public Good</title>
		<link>http://trueslant.com/markdrapeau/2010/09/25/sector-public-a-new-site-about-technology-for-public-good/</link>
		<comments>http://trueslant.com/markdrapeau/2010/09/25/sector-public-a-new-site-about-technology-for-public-good/#comments</comments>
		<pubDate>Sat, 25 Sep 2010 13:59:15 +0000</pubDate>
		<dc:creator>Mark Drapeau</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[
Last week, during the Mashable / 92Y / UN Foundation &#34;Social Good Summit&#34; in New York, I launched a new website called SECTOR: PUBLIC.  The focus of this blog is on leading the conversation about innovative social change via technology’s influence on the public sector, public service, and public good.
 
From my &#34;Letter from the Editor&#34;: [...]]]></description>
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<div>Last week, during the Mashable / 92Y / UN Foundation &quot;<a href="http://mashable.com/2010/09/22/mashable-92y-social-good-summit-recap-complete-videos/" target="_blank">Social Good Summit</a>&quot; in New York, I launched a new website called <a href="http://www.sectorpublic.com/" target="_blank">SECTOR: PUBLIC</a>.  The focus of this blog is on <span>leading the conversation about innovative social change via technology’s influence on the public sector, public service, and public good.</span></div>
<div> </div>
<div>From my &quot;<a href="http://sectorpublic.com/from-the-editor/" target="_blank">Letter from the Editor</a>&quot;: </div>
<blockquote><div>
<p>Right now, three entities contributing to the public good – citizens, the public sector, and private businesses – are incredibly dependent on each other. Citizens need support from government and the broader public sector, and jobs from businesses.  The public sector needs the support of the private sector through products and services, and needs input, ideas, and other contributions from its citizens.  And private sector organizations increasingly seek to stand for something more than merely selling products – they seek to help the public sector and contribute to citizens’ well-being.</p>
<p>SECTOR: PUBLIC lives where these three entities meet.  If necessity is the mother of invention, there has been no period in our lifetimes during which technological innovation is able to have such a great impact on civic progress.  Every day at SECTOR: PUBLIC, we will discuss cutting-edge technology, share public sector stories, and provide thought leadership about how American progress and public good are being both disrupted and benefited by the rapid innovation era we are living through.</p>
</p></div>
</blockquote>
<div>Check out a well-received initial post about &quot;<a href="http://sectorpublic.com/2010/09/open-government-entrepreneurship/">Open Government Entrepreneurship</a>&quot; and read our &quot;Geek 2 Chic&quot; interview with the innovative CEO of iStrategyLabs, <a href="http://sectorpublic.com/2010/09/peter-corbett-the-geek-2-chic-interview/">Peter Corbett</a>. </div>
<div> </div>
<div>I hope that many of you find my new website about public sector and public service stories involving technology useful and interesting!</div>
<div> </div>
<div>You can subscribe to SECTOR: PUBLIC by email or RSS, and follow the Twitter feed at <a href="http://twitter.com/sectorpublic">http://twitter.com/sectorpublic</a>.  Learn more about our goals for the site in this <a href="http://www.federalnewsradio.com/?sid=2061856&amp;nid=150">Federal News Radio interview</a>. </div>
<div> </div>
<p style="font-size: 10px">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://markdrapeau.posterous.com/sector-public-a-new-site-about-technology-for">Mark&#8217;s Cheeky Posterous</a>  </p>
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		<title>Education By The Numbers</title>
		<link>http://trueslant.com/markdrapeau/2010/08/16/education-by-the-numbers/</link>
		<comments>http://trueslant.com/markdrapeau/2010/08/16/education-by-the-numbers/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 19:49:23 +0000</pubDate>
		<dc:creator>Mark Drapeau</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[

Really interesting graphic about global education, by the numbers. 
 
  Posted via email   from Mark&#8217;s Cheeky Posterous  

]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'><a href='http://posterous.com/getfile/files.posterous.com/markdrapeau/fD5BGFV0CwcwNqJZH7v6c2a5osOm4bAnmqKQBNh4yC44tA88NSOXbKDScGpk/EDU_BY_THE_NUMBERS.jpg.scaled.1000.jpg'><img src="http://posterous.com/getfile/files.posterous.com/markdrapeau/qJfDHpBknlLsMyxYVSoWiInQFqJvEVkhGn1UpxIp8cTIZ2MxW2VSsoji2M8A/EDU_BY_THE_NUMBERS.jpg.scaled.500.jpg"/></a>
</p>
<div>Really interesting graphic about global education, by the numbers. </div>
<div> </div>
<p style="font-size: 10px">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://markdrapeau.posterous.com/education-by-the-numbers">Mark&#8217;s Cheeky Posterous</a>  </p>
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		<title>In-line annotation on a personal blog as the new &#8220;correction&#8221; for the subject of a hit piece</title>
		<link>http://trueslant.com/markdrapeau/2010/08/10/in-line-annotation-on-a-personal-blog-as-the-new-correction-for-the-subject-of-a-hit-piece/</link>
		<comments>http://trueslant.com/markdrapeau/2010/08/10/in-line-annotation-on-a-personal-blog-as-the-new-correction-for-the-subject-of-a-hit-piece/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 16:57:34 +0000</pubDate>
		<dc:creator>Mark Drapeau</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[
Fast Company just ran an article about advertising guru Alex Bogusky called, &#34;Alex Bogusky Tells All: He Left the World&#39;s Hottest Agency to Find His Soul.&#34;  He disagreed with some parts of it, and had comments to make on others.  Why lobby for a correction, or get into a tiff with the writer?  Just annotate [...]]]></description>
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<div>Fast Company just ran an article about advertising guru Alex Bogusky called, &quot;<a href="http://www.fastcompany.com/alex-bogusky-tells-all?page=0%2C0&amp;partner=homepage_newsletter">Alex Bogusky Tells All: He Left the World&#39;s Hottest Agency to Find His Soul</a>.&quot;  He disagreed with some parts of it, and had comments to make on others.  Why lobby for a correction, or get into a tiff with the writer?  Just annotate it yourself. </div>
<div> </div>
<div>And he did, on his personal blog, in two parts (<a href="http://alexbogusky.posterous.com/filling-in-the-blanks">Part 1</a>, <a href="http://alexbogusky.posterous.com/filling-in-the-blanks-part-2">Part 2</a>). Not only is it really interesting to read in-line comments from the subject of the original piece, his annotations are garneringon some level more interest than the original article &#8211; just the first part of his material has way more comments than the Fast Company piece.  The art of the personal. </div>
<div> </div>
<div>Perhaps this is a good reason for famous people to have blogs.  Real blogs.  Not just Twitter feeds, and not fancy websites for retail stuff.  Blogs.  Now when someone writes about you, you can tell your side of the story, immediately, in your voice, and also host a discussion about the discussion.  In fact, pulling the discussion away from the publication that got it wrong to your own personal media property.  Innovative stuff.</div>
<div> </div>
<p style="font-size: 10px">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://markdrapeau.posterous.com/in-line-annotation-on-a-personal-blog-as-the">Mark&#8217;s Cheeky Posterous</a>  </p>
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		<title>Cured Meat: It&#8217;s What&#8217;s For Breakfast</title>
		<link>http://trueslant.com/markdrapeau/2010/08/02/cured-meat-its-whats-for-breakfast/</link>
		<comments>http://trueslant.com/markdrapeau/2010/08/02/cured-meat-its-whats-for-breakfast/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 14:15:26 +0000</pubDate>
		<dc:creator>Mark Drapeau</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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What&#39;s the deal with cured meat? It only seems to be available after dark. All these lovely plates of salumi and other delicacies, served with mustard and wine and tiny cornichons&#8230; But why can&#39;t I get any for breakfast?  When I travel it&#39;s always the same hotel room service for breakfast &#8211; bacon, sausage, and [...]]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'><a href='http://posterous.com/getfile/files.posterous.com/markdrapeau/hmSA1jEtWBqTqQJt2tVYEx9cDFqg0e5cnAvbI87v51BFa1JWdYNWfGHnZt5q/pastrami_benedict.jpg'><img src="http://posterous.com/getfile/files.posterous.com/markdrapeau/yVE39J1N5P9RjIflD9zNOKouQOuDmms6uJ1bM5oe65VYIaW5XjEz7IVqCL1P/pastrami_benedict.jpg.scaled.500.jpg"/></a>
</p>
<div>What&#39;s the deal with <a href="http://en.wikipedia.org/wiki/Salt-cured_meat">cured meat</a>? It only seems to be available after dark. All these lovely plates of <em>salumi </em>and other delicacies, served with mustard and wine and tiny <em>cornichons</em>&#8230; But why can&#39;t I get any for breakfast?  When I travel it&#39;s always the same hotel room service for breakfast &#8211; bacon, sausage, and ham.  And not even fancy versions of these.  How about scambling me up some eggs with some of those delicacies you&#39;re saving for your evening customers? Sadly, I have to check out by 11am. </div>
<div> </div>
<div>Well, I took this up with Chef Richard at Charlie Palmer in the very lovely Joule Hotel (Starwood Hotels) in Dallas, TX.  He cures the meats himself and takes great pride in it.  And they&#39;re good &#8211; I ate a whole plate. But why can&#39;t I have more tomorrow morning before I leave, I asked.  Chef Richard was inspired by our conversation &#8211; and did himself proud with a special Pastrami Benedict with savory corncake and red pepper hollandaise sauce.  Delicious (see photo, next to my copy of Dallas Modern Luxury magazine). </div>
<div> </div>
<div>A couple lessons here. </div>
<div> </div>
<div>One, business travelers often consider breakfast the most important meal of the day while traveling. Basic hotel chains have figured this out, offering free buffet breakfast with a room or different variations on that theme. But frankly, a lot of high end hotels have fairly boring breakfasts. Think about adding cured meats to the in room breakfast dining repertoire!</div>
<div> </div>
<div>Two, this is just great customer service. Chef Richard didn&#39;t have to do this; he could have just had a nice conversation and went about his way that night. But instead he was back the next morning writing a personal note to send up with my food. This is the kind of thing travelers remember when visiting a big city with many &quot;good&quot; hotels to choose from. I know where I&#39;m staying &#8211; and eating &#8211; next time I&#39;m in Dallas: Charlie Palmer and The Joule Hotel. </div>
<p style="font-size: 10px">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://markdrapeau.posterous.com/cured-meat-its-whats-for-breakfast">Mark&#8217;s Cheeky Posterous</a>  </p>
</p></div>
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		<title>Best Of: Fake Wikileaks Leaks</title>
		<link>http://trueslant.com/markdrapeau/2010/07/30/best-of-fake-wikileaks-leaks/</link>
		<comments>http://trueslant.com/markdrapeau/2010/07/30/best-of-fake-wikileaks-leaks/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 12:44:13 +0000</pubDate>
		<dc:creator>Mark Drapeau</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[
Last night I tweeted some fake Wikileaks leaks. Here&#39;s a summary: 
 
BREAKING: Wikileaks to leak bad advice during a Public Service Announcement. BREAKING: Wikileaks to leak the truth behind Santa in a special &#34;Children&#39;s Edition.&#34; 
 
BREAKING: Wikileaks to leak the end of the infamous &#34;Man from Nantucket&#34; riddle. 
 
BREAKING: Wikileaks to leak tomorrow&#39;s soup du jour. [...]]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<div>Last night I tweeted some fake Wikileaks leaks. Here&#39;s a summary: </div>
<div><span class="status-body"><span class="status-content"></span></span> </div>
<div><span class="status-body"><span class="status-content">BREAKING: Wikileaks to leak bad advice during a Public Service Announcement.<br /> <br />BREAKING: Wikileaks to leak the truth behind Santa in a special &quot;Children&#39;s Edition.&quot; </span></span></div>
<div><span class="status-body"><span class="status-content"></span></span> </div>
<div><span class="status-body"><span class="status-content">BREAKING: Wikileaks to leak the end of the infamous &quot;Man from Nantucket&quot; riddle. </span></span></div>
<div><span class="status-body"><span class="status-content"></span></span> </div>
<div><span class="status-body"><span class="status-content">BREAKING: Wikileaks to leak tomorrow&#39;s soup du jour. </span></span></div>
<div><span class="status-body"><span class="status-content"></span></span> </div>
<div><span class="status-body"><span class="status-content">BREAKING: Wikileaks to leak the Salahi&#39;s &quot;off the grid&quot; FourSquare check-ins.</span></span></div>
<div><span class="status-body"><span class="status-content"></span></span> </div>
<div><span class="status-body"><span class="status-content">BREAKING: Wikileaks to leak slowly, drop by drop, on your forehead while you sleep. <br /> <br />BREAKING: Wikileaks to leak real-time whereabouts of former SNL cast members. </span></span></div>
<div><span class="status-body"><span class="status-content"></span></span> </div>
<div><span class="status-body"><span class="status-content">BREAKING: Wikileaks to leak the results of the Nightingale School student body president election. </span></span></div>
<div><span class="status-body"><span class="status-content"></span></span> </div>
<div><span class="status-body"><span class="status-content">BREAKING: Wikileaks to leak after patiently waiting in line during the seventh-inning stretch. </span></span></div>
<div><span class="status-body"><span class="status-content"></span></span> </div>
<div><span class="status-body"><span class="status-content">BREAKING: Wikileaks to leak detailed Gym, Tanning, Laundry regimen of the Jersey Shore cast. </span></span></div>
<div><span class="status-body"><span class="status-content"></span></span> </div>
<div><span class="status-body"><span class="status-content">BREAKING: Wikileaks to leak every Twitter direct message. </span></span></div>
<div><span class="status-body"><span class="status-content"></span></span> </div>
<div><span class="status-body"><span class="status-content">BREAKING: Wikileaks to leak those night vision pictures you took last night. </span></span></div>
<div><span class="status-body"><span class="status-content"></span></span> </div>
<div><span class="status-body"><span class="status-content">BREAKING: Wikileaks to leak BP&#39;s oil into the Gulf of Mexico. </span></span></div>
<div><span class="status-body"><span class="status-content"></span></span> </div>
<p style="font-size: 10px">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://markdrapeau.posterous.com/best-of-fake-wikileaks-leaks">Mark&#8217;s Cheeky Posterous</a>  </p>
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		<title>Government 2.0, Phase 3: Stable Solutions</title>
		<link>http://trueslant.com/markdrapeau/2010/07/29/government-2-0-phase-3-stable-solutions/</link>
		<comments>http://trueslant.com/markdrapeau/2010/07/29/government-2-0-phase-3-stable-solutions/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 19:54:10 +0000</pubDate>
		<dc:creator>Mark Drapeau</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://trueslant.com/markdrapeau/2010/07/29/government-2-0-phase-3-stable-solutions/</guid>
		<description><![CDATA[
I&#39;ve written before about the three phases of open government, or government 2.0 &#8211; Surprises, Experiments, and Solutions. Basically, from about 2007-8, open government had a lot to do with &#34;surprises,&#34; being surprised that blogging was useful, or using Twitter was okay.  
 
From about 2009-10, the area moved to a phase of experiments, in which [...]]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<div>I&#39;ve written before about the <a href="http://radar.oreilly.com/2010/05/the-three-phases-of-government.html">three phases of open government, or government 2.0</a> &#8211; Surprises, Experiments, and Solutions. Basically, from about 2007-8, open government had a lot to do with &quot;surprises,&quot; being surprised that blogging was useful, or using Twitter was okay.  </div>
<div> </div>
<div>From about 2009-10, the area moved to a phase of experiments, in which it was okay to experiment with new media and other emerging technologies like cloud and mobile, and see how these might enhance government missions ranging from public affairs to intelligence analysis to cross-agency collaboration. </div>
<div> </div>
<div>And starting about now and basically 2011-12, I see a phase of solutions. People are finding that (say) Twitter alone, or (say) a Facebook Group alone are not in themselves providing holistic solutions to government challenges.  There may be cybersecurity issues, or reliability issues, or interoperability issues, and so forth. </div>
<div> </div>
<div>Long term reliable solutions will require a reliable foundation that provides a secure way of doing things but can also interweave new and even unreliable or untested new media or other technologies.  To this end, a new white paper called <em><a href="http://www.hisoftware.com/whitepapers/MSHSGov2.0wp.htm">Gov 2.0: Promoting Inclusive, Open, and Transparent Government through Technology White Paper</a></em> sponsored by Microsoft has been published by HiSoftware. </div>
<div> </div>
<div>I wasn&#39;t involved in writing this paper, but I did just read it, and it seems to take a more &quot;phase 3: solutions&quot; point of view of government 2.0, one that requires a foundation of something like SharePoint software so that people can be social but also safe.  Feel free to disagree, or debate, but I think it&#39;s worth a look as a nice contribution to the open government literature. </div>
<div> </div>
<div> </div>
<p style="font-size: 10px">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://markdrapeau.posterous.com/government-20-phase-3-stable-solutions">Mark&#8217;s Cheeky Posterous</a>  </p>
</p></div>
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		<title>Government 2.0: The Newest Reality of New Media</title>
		<link>http://trueslant.com/markdrapeau/2010/07/25/government-2-0-the-newest-reality-of-new-media/</link>
		<comments>http://trueslant.com/markdrapeau/2010/07/25/government-2-0-the-newest-reality-of-new-media/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 00:15:30 +0000</pubDate>
		<dc:creator>Mark Drapeau</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[

New media has knocked on the doors of the White House and the rest of the U.S. government twice in the last week or so, but it looks like no one is answering (so to speak). 
 
First, a partial two minute 45 second video of USDA political appointee Shirley Sherrod giving an NAACP speech was [...]]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'><img src="http://posterous.com/getfile/files.posterous.com/markdrapeau/MdMmZ2Q9YgQK3HPuept9m5iJf5mI2k6n9onNjkL5qg2qeXYdB3rtxar4Ezgy/Andrew-Breitbart-edit.jpg"/>
</p>
<div>New media has knocked on the doors of the White House and the rest of the U.S. government twice in the last week or so, but it looks like no one is answering (so to speak). </div>
<div> </div>
<div>First, a partial <a href="http://www.nj.com/business/index.ssf/2010/07/lessons_to_be_learned_from_she.html">two minute 45 second video of USDA political appointee Shirley Sherrod giving an NAACP speech</a> was posted by influential blogger (Who some people in the media still claimed not to know? Please. He&#39;s like the new Howard Stern.) Andrew Breitbart, which led to a knee-jerk reaction to it, and her subsequent firing. No need to rehash precisely what the video content was. But post-firing, the entire video came out, and as it turns out she was saying precisely the opposite of what the edited video made it seem like she was saying&#8230; because it was out of content. </div>
<div> </div>
<div>Breitbart is blamed. </div>
<div> </div>
<div>Second, <a href="http://www.cnn.com/2010/TECH/web/07/25/wikileaks.afghanistan/?hpt=T1">the &quot;whistle-blower&quot; site called WikiLeaks has posted what it claims are tens of thousands of authentic Afghanistan war documents</a>.  White House <a href="https://twitter.com/WestWingReport/status/19529725483">national security advisor James Jones &quot;strongly condems&quot;</a> this action and complains that the website did not make efforts to contact the government before posting. </div>
<div> </div>
<div>WikiLeaks is blamed. </div>
<div> </div>
<div>These examples are not necessarily highly unique, but they are recent and back to back.  What&#39;s common between them is that (1) someone published information, (2) everyone affected is surprised, (3) the publisher is blamed.  What&#39;s interesting is that (1) is obvious, (2) is outdated, and (3) does no good. </div>
<div> </div>
<div>I don&#39;t want to call him out in case he disagrees with this, but a wise Department of Defense person commonly says that the new media environment is &quot;not a fortress to defend, but rather a field to maneuver within.&quot;  I think he is right.  Yet, despite some progress towards &quot;open government&quot; or &quot;government 2.0&quot; and an increased use of and reliance on new forms of media (check out <a href="http://socialmedia.defense.gov/">DoD&#39;s new Social Media Hub</a>), most leaders seem to not completely grasp its impact on the world around them. </div>
<div> </div>
<div>The world has changed.  Everyone is a publisher and they do not adhere to journalistic standards and other quaint attitudes and rule sets and guidelines.  I am not making a value judgement here about what either Breitbart nor WikiLeaks do or did; however, people in the government &#8211; not to mention every other person in the civilized world &#8211; need to come to terms with the fact that they will do it and will not stop doing it. </div>
<div> </div>
<div>The real question is not how to get back at them, nor how to stop them, nor how to regulate them, nor how to control information better, nor any one of a number of other issues that seem to get debated.  Those issues are largely irrelevant because they involve &quot;defending the fortress&quot; of information.  The issues that <em>are </em>relevant are those that involve &quot;maneuver within the environment&quot; of constantly published digital information.  </div>
<div> </div>
<div>The true essence of &quot;open government&quot; is not adopting new tools, nor collaborating better, nor even providing better services to citizens.  That&#39;s all important.  But the true essence of open government is adopting a workplace culture that accepts the changed environment of media and adapts to it.  </div>
<div> </div>
<div>Getting a Twitter account, a blog, and a Facebook fan page is not the end of the race. It&#39;s the starter&#39;s pistol. It&#39;s not graduation &#8211; it&#39;s the first day of class. </div>
<div> </div>
<p style="font-size: 10px">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://markdrapeau.posterous.com/government-20-the-newest-reality-of-new-media">Mark&#8217;s Cheeky Posterous</a>  </p>
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		<title>Online Priorities: Blog Traffic vs. Community Building</title>
		<link>http://trueslant.com/markdrapeau/2010/07/14/online-priorities-blog-traffic-vs-community-building/</link>
		<comments>http://trueslant.com/markdrapeau/2010/07/14/online-priorities-blog-traffic-vs-community-building/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 18:06:02 +0000</pubDate>
		<dc:creator>Mark Drapeau</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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As I get ready to launch a new website, I&#39;ve been thinking about what my priorities are with it, and how to measure if I&#39;m accomplishing what I want to accomplish.  And so, one issue I&#39;ve been thinking about is whether measuring things like blog hits or unique visitors or time spent on site is [...]]]></description>
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<div>As I get ready to <a href="http://www.bisnow.com/washington_dc_tech_news_story.php?p=9100">launch a new website</a>, I&#39;ve been thinking about what my priorities are with it, and how to measure if I&#39;m accomplishing what I want to accomplish.  And so, one issue I&#39;ve been thinking about is whether measuring things like blog hits or unique visitors or time spent on site is important (regardless of community), or if providing value to a community of people I help to build is the most important (regardless of size). </div>
<div> </div>
<div>I tend to lean heavily towards the idea of building a meaningful community that I provide value to, and get value out of, online and off.  And while, of course, I&#39;ll run some analytics to see how I&#39;m doing (I&#39;d be sad if my posts got like, less than 100 hits or something), I&#39;m not really concerned with pageviews.  What I really want are new community connections, invites to events where my presence could be useful, and emails where people thank me for consistently producing the website.  On some level, sure, 10,000 readers are better than 1000, and 1000 is better than 100.  But don&#39;t I want to get them organically rather than through some form of artificial insemination?  I think, yes. </div>
<div> </div>
<div>Look, if your business model is to build a blog that gets lots of pageviews, and that in turn allows you to sell ads, I think that&#39;s fine.  I don&#39;t even have a problem with getting those pageviews at any cost.  But I think a lot of people are going about that wrong, tactically.  So, here&#39;s my advice for pumping up those pageviews and really building a highly trafficked web property.  Ready? </div>
<div> </div>
<div>(1) Delete your current blog. It&#39;s really not worth the effort. </div>
<div>(2) Start a free blog using Blogger or something. </div>
<div>(3) Search Flickr for photos that are legal to use via Creative Commons.</div>
<div>          (3b) Make sure those photos are of beautiful people. </div>
<div>(4) Add some personalization using free photo editing software. </div>
<div>          (4b) Be creative with <a href="http://speaklolcat.com/">lolcat captions</a> (&quot;I POKE U LONG TIEM&quot;) or funny mustaches. </div>
<div>(5) Post photos relentlessly. </div>
<div>(6) Get to know everyone doing the same thing and link it all up. </div>
<div>(7) Measure pageviews and sell ads for lubricants and dirty movies. </div>
<div>(8) Count your cash on your brand new yacht. </div>
<div> </div>
<div>Operating costs = $0 / year</div>
<div>Time spent working = 4 hours / week (<a href="http://www.fourhourworkweek.com/">Tim Ferriss</a> would be so proud)</div>
<div>Estimated earnings = $1,000,000 / year</div>
<div> </div>
<div>If you think this is silly, well, maybe it is.  But when it comes down to it, if the thing you care the most about, if the thing you are most competitive about, is eyeballs viewing your page, why spend time interviewing people at events or researching technology trends or giving opinions about sports?  I could beat you out in a tenth of the time with out-of-focus bikini shots that someone else took with a kiddie camera. </div>
<div> </div>
<div>Oh wait &#8211; you want to do something <em>meaningful</em>? That&#39;s cool. Then don&#39;t worry about the pageviews and uniques and ad rates and all the rest of it.  Worry about great content that builds a community you can activate.  I know people who can declare a meetup and fill a huge restaurant with people on a few day&#39;s notice. I know people who can turn a city topsy-turvy with a festival.  Can you activate your community to do useful and interesting things, or just game them into clicking on links? </div>
<div> </div>
<div>I guess the real question you have to ask yourself is, What business are you in? </div>
<div> </div>
<p style="font-size: 10px">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://markdrapeau.posterous.com/online-priorities-blog-traffic-vs-community-b">Mark&#8217;s Cheeky Posterous</a>  </p>
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		<title>Entrepreneurial Lessons From Investor Michael Burry</title>
		<link>http://trueslant.com/markdrapeau/2010/07/10/entrepreneurial-lessons-from-investor-michael-burry/</link>
		<comments>http://trueslant.com/markdrapeau/2010/07/10/entrepreneurial-lessons-from-investor-michael-burry/#comments</comments>
		<pubDate>Sat, 10 Jul 2010 17:27:14 +0000</pubDate>
		<dc:creator>Mark Drapeau</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[
Few people saw the gigantic housing/financial crisis coming, but independent investor Michael Burry did &#8211; back in 2005.  Terrific author Michael Lewis (Liar&#39;s Poker and others) has an excerpt from his new book The Big Short in a recent issue of Vanity Fair, called Betting on the Blind Side (double meaning, gotta read it) which [...]]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<div>Few people saw the gigantic housing/financial crisis coming, but independent investor <a href="http://en.wikipedia.org/wiki/Michael_Burry">Michael Burry</a> did &#8211; <a href="http://www.nytimes.com/2010/04/04/opinion/04burry.html">back in 2005</a>.  Terrific author Michael Lewis (<em>Liar&#39;s Poker </em>and others) has an excerpt from his new book<em> The Big Short </em>in a recent issue of <em>Vanity Fair</em>, called <a href="http://www.vanityfair.com/business/features/2010/04/wall-street-excerpt-201004">Betting on the Blind Side</a> (double meaning, gotta read it) which is very interesting in itself.  But I took a few lessons from it that I think are useful to businesspeople, startup founders,a nd technologists. Here are a few of my thoughts. </div>
<div> </div>
<div><strong>Don&#39;t be afraid to be different, or original: </strong>Burry grew up different; he lost an eye and had a fake one. He was also later diagnosed with Asperger&#39;s Syndrome. He acted differently, he thought differently. He used that to take an original course in life, and make original, insightful investment decisions, even when his investors didn&#39;t necessarily believe in what he was doing. </div>
<div> </div>
<div><strong>Make a change to something you&#39;re passionate about: </strong>Burry started his career as a medical doctor, but it bored him. He learned about investing in stocks on the side and got interested in computers. That led to some investing, and also some blogging, and that eventually led to him leaving his Stanford residency to start a hudge fund in his home. </div>
<div> </div>
<div><strong>Give valuable gifts and you shall receive them: </strong>When he was a doctor, he would blog about value investing and trades he was making or thinking about&#8230; and bigger fish were reading his blog and making money off his ideas. But when Burry started Scion (his fund), his first investor was his biggest fan &#8211; a big fish in New York. That&#39;s how he made his first million. </div>
<div> </div>
<div><strong>Don&#39;t stop believing: </strong>In 2005, Burry started moving a lot of his investing interest from stocks to credit-default swaps on mortgage-backed securities. When many of his advisors became aware of this, they weren&#39;t happy and wanted explanations, and even their money back. Burry defended his idea and told them to hang on until 2007, when he made $100 million personally and $750 million for his investors. </div>
<div> </div>
<div><strong>Be happy with yourself: </strong>After the bubble burst, a lot of things changed in investing and in life. Burry made a big profit, auctioned off the rest of positions to banks, liquidated and then closed up shop to concentrate on his personal life. He ditched his unhappy (enriched) clients, pulled away from the big (unwise) banks, and continues to do is own thing, which presumably pleases him.</div>
<div> </div>
<p style="font-size: 10px">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://markdrapeau.posterous.com/entrepreneurial-lessons-from-investor-michael">Mark&#8217;s Cheeky Posterous</a>  </p>
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		<title>It&#8217;s About Trust: Thoughts on Location-Based Services, Especially FourSquare</title>
		<link>http://trueslant.com/markdrapeau/2010/06/30/its-about-trust-thoughts-on-location-based-services-especially-foursquare/</link>
		<comments>http://trueslant.com/markdrapeau/2010/06/30/its-about-trust-thoughts-on-location-based-services-especially-foursquare/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 17:38:09 +0000</pubDate>
		<dc:creator>Mark Drapeau</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[
People in the blogosphere are very interested, and even congratulatory, on location-based service FourSquare&#39;s new round of venture funding, to the tune of $20 million. I&#39;ve used the technology, it&#39;s very interesting. It was even &#34;fun&#34; for a time, which I think is important for building communities. And I&#39;ve seen a lot of new friends [...]]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<div>People in the blogosphere are very interested, and even congratulatory, on location-based service FourSquare&#39;s new round of venture funding, <a href="http://www.wired.com/epicenter/2010/06/foursquare-unlocks-20-million-in-funding-badge/">to the tune of $20 million</a>. I&#39;ve used the technology, it&#39;s very interesting. It was even &quot;fun&quot; for a time, which I think is important for building communities. And I&#39;ve seen a lot of new friends and acquaintances checking it out. </div>
<div> </div>
<div>But I also have no choice but to wonder &#8211; where is it going? In general, the fun aspects of the service &#8211; badges and points &#8211; are worth nothing, and when they are, there is often confusion about them &#8211; for example, numerous blog posts written by people unable to get Starbucks freebies. </div>
<div> </div>
<div>In order for this &#8211; free stuff for checking in, basically &#8211; to work, there needs to be coordination and trust among four groups of people. Namely, (1) the geo-services company, (2) the users, (3) business owners and managers, and (4) line staff. I have personally seen a number of disconnects in which (for example) a manager advertises a special for being Mayor and a waitress has no idea what you&#39;re talking about. </div>
<div> </div>
<div>I commented as much on <a href="http://www.readwriteweb.com/archives/thoughts_on_the_foursquare_and_its_funding.php">ReadWriteWeb&#39;s article about FourSquare</a> and its funding, which <a href="http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2010/06/30/businessinsider-microsoft-exec-foursquare-sucks-and-its-going-to-lose-2010-6.DTL">San Francisco Chronicle writer Nick Saint</a> seems to have taken a bit out of context. But what I wrote is true: I was a bit excited about the company personally, tried reaching out to do something work-related with Microsoft and their publi sector business and had trouble connecting with anyone, and then became a bit dejected. </div>
<div> </div>
<div>Far from what Nick Saint wrote, I don&#39;t think FourSquare will &quot;fail&quot; (I never wrote that), but I do think there&#39;s a fairly narrow discussion happening in the whole &quot;geo-app&quot; space. I don&#39;t necessarily see why FourSquare or Gowalla or even Facebook will necessarily be the market leader. People generally speak of these three as if they&#39;re predertermined. </div>
<div> </div>
<div>That&#39;s based on the geo-app environment not changing. But it could change very easily. It goes back to trust &#8211; who do you trust for local information as an average consumer or user? Something like FourSquare or Gowalla? Or what about something like Yelp (which is now sometimes discussed)? </div>
<div> </div>
<div>Let&#39;s take this a step further. What other location-based services do you broadly use? Maybe it&#39;s EveryBlock + MSNBC. Maybe it&#39;s OpenTable. Maybe it&#39;s CraigsList. There are probably a dozen or more similar sites that you trust, use, and that contain geo-information about businesses and other locations. </div>
<div> </div>
<div>I look forward to seeing a lot more in this exciting location-based services space. From my personal vantage point, I think this: Deploying the app and making it cool isn&#39;t the real challenge. Building trust among the userbase is. </div>
<div> </div>
<p style="font-size: 10px">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://markdrapeau.posterous.com/its-about-trust-thoughts-on-location-based-se">Mark&#8217;s Cheeky Posterous</a>  </p>
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