In-line annotation on a personal blog as the new “correction” for the subject of a hit piece
Fast Company just ran an article about advertising guru Alex Bogusky called, "Alex Bogusky Tells All: He Left the World's Hottest Agency to Find His Soul." He disagreed with some parts of it, and had comments to make on others. Why lobby for a correction, or get into a tiff with the writer? Just annotate it yourself.
And he did, on his personal blog, in two parts (Part 1, Part 2). Not only is it really interesting to read in-line comments from the subject of the original piece, his annotations are garneringon some level more interest than the original article – just the first part of his material has way more comments than the Fast Company piece. The art of the personal.
Perhaps this is a good reason for famous people to have blogs. Real blogs. Not just Twitter feeds, and not fancy websites for retail stuff. Blogs. Now when someone writes about you, you can tell your side of the story, immediately, in your voice, and also host a discussion about the discussion. In fact, pulling the discussion away from the publication that got it wrong to your own personal media property. Innovative stuff.
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