What Is True/Slant?
275+ knowledgeable contributors.
Reporting and insight on news of the moment.
Follow them and join the news conversation.
 

Feb. 8 2010 - 1:54 pm | 278 views | 0 recommendations | 1 comment

Apple’s backup plan for slow iPad sales? Cut down prices

When the iPad was announced in late January, the biggest part of the announcement was pricing. While camps were separated on just how great the device actually is, one thing most could agree on is that pricing is reasonable. Well, given Apple’s premium nature, of course. Still, for a device that intends to fill the gap between laptops and smartphones, $499 to $829 depending on features is still a little hefty. It wouldn’t be completely surprising if sales start off slow, but Apple has a plan in the event of a lukewarm reception.

According to Credit Suisse analyst Bill Shope, who recently met with Apple executives, Apple is going to be flexible about pricing depending on initial sales. “While it remains to be seen how much traction the iPad gets initially, management noted that it will remain nimble (pricing could change if the company is not attracting as many customers as anticipated),” writes Shope to his clients.

The same was done with the iPhone when it launched back in June 2007. While it wasn’t the poorest of debuts for a new gadget, $599 was a steep price to pay for an 8GB smartphone. Just weeks later, prices were dropped to $399 and those who bought the device at the original sale price were given $100 gifts to spend freely at Apple.

So, if you’re dying for an iPad and you’re typically an early-adopter, take one for the team and just wait. If we ban together and hold off on our impulses, we just might see more attractive pricing options from Apple!

[via Business Insider]


Comments

1 Total Comment
Post your comment »
 
Log in for notification options
Comments RSS

Post Your Comment

You must be logged in to post a comment

Log in with your True/Slant account.

Previously logged in with Facebook?

Create an account to join True/Slant now.

Facebook users:
Create T/S account with Facebook
 

My T/S Activity Feed

 
     

    About Me

    I'm a tech blogger, though that title annoys me. For the past few years, I'd been writing for Boy Genius Report, but I am now at MobileCrunch. You can follow my True/Slant page on Twitter @Digitalia, or if you're interested in what I snack on or when I take cigarette breaks, follow my personal Twitter account @mdflores.

    See my profile »
    Followers: 42
    Contributor Since: May 2009
    Location:Los Angeles

    What I'm Up To

    Blogging at MobileCrunch

    These days, you can find me writing about the latest and greatest phones and gadgets at MobileCrunch.