Who started the Facebook bra color campaign? Guy claims it’s him.
The bra-color meme that swept Facebook last week whipped many of us up into passionate debate. If there are three things people feel strongly about, it’s breast cancer, what constitutes activism, and the word “retard.” (I’m sorry. Okay? I’m sorry.)
But what has never been clear is where exactly the whole campaign came from, and who’s responsible for starting it. No one’s stepped forward.
Charles Thomas Burch III claims he’s the source. Burch is a 23-year-old in Charlotte, N.C., whose aunt Charlene died of the disease. He started a Facebook foundation in her honor that he describes this way:
The Charles Burch Breast Cancer Foundation™
Is Dedicated To The Memory Of My Aunt Charlene Burch
Who Passed Away A Couple Year’s Ago From Breast Cancer
& Now My Real Sister Pertania Burch Is A Breast Cancer Survivor
& We Will Still Continue To Fight The Fight To End
Breast Cancer For The Million’s Of Women & Men
All Across The World Who Still Have Breast Cancer
go to my facebook page right now do you see all those ladies with the breast cancer picture they was the ones who started posting to all their friend’s i have a huge fan base behind me
I watched the video. It begins with rap set to tinkling music. Then he adds in a seven-minute monologue:
I know you’re wondering why with the bra stuff. Cuz if you got time to post your bra color on Facebook you got time to check your breasts.
I know you’re wondering why bras. Because bras support, you know, breast cancer.
The bra link still makes no sense to me. And Burch’s foundation isn’t much more than a Facebook page. Yet. Burch seems like a well-intentioned and earnest young man.
And he’s achieved something highly trained marketers spend gobs of client money trying unsuccessfully to do: get millions of people talking about his cause.
What he failed to do (or chose not to do) was link to his cause. As Burch pointed out in his message to me, it already has supporters — just over 1,000. Click to the page to join, or to make a donation.
UPDATE: Burch makes a new claim: he’s discovered the cure to breast cancer.