Bra colors on Facebook miraculously cure breast cancer. WTF?
A couple days ago, my husband Chris asked me if I knew why his Facebook friends were posting colors — with no further explanation. I said I had no idea what the hell he was talking about, and could he toss me a diaper. Please.
Now I know. And I kinda wish I didn’t.
The color is the hue of your bra. And the whole effort’s to promote breast cancer awareness.
From this gushy article today on Associated Content:
The color postings are intended to create curiosity on what the trend is about. It uses two factors that motivate people, curiosity and sex. After seeing multiple Facebook updates of pink, purple, white and more, people may wonder what the color postings mean. They in turn discover that women are posting bra colors. Possibly finding that titillating, they may want to know why women are doing this. That is when they hit the cause, raising breast cancer awareness.
My problems with this:
1. TMI. I don’t want to even think about your underwear, let alone know its exact shade.
2. The whole premise is a crock. The AC article babbles on,
When someone has found the cause of the bra color updates, they have been made aware. Mission accomplished. Some people may stumble upon a blog or article that spreads breast cancer awareness further. There is then possibility that people will be educated on breast cancer risks, self exams, early detection and more.
WTF? What retard thinks this is a plausible sequence of events? Learning Facebook friend’s bra color > mammography > cure for breast cancer?
I’m vomitously sick of a serious illness like breast cancer being reduced to twee pink ribbons and strollathons. Enough already. Boycott the Facebook color viral trendlet.
UPDATE: The bra-color meme that swept Facebook last week whipped many of us up into passionate debate. If there are three things people feel strongly about, it’s breast cancer, what constitutes activism, and the word “retard.” (I’m sorry. Okay? I’m sorry.)
But what has never been clear is where exactly the whole campaign came from, and who’s responsible for starting it. No one’s stepped forward.