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Apr. 27 2009 - 8:01 am | 248 views | 0 recommendations | 5 comments

America does not know the difference between ‘flue’ and ‘flu’

Read it and weep, Internet-using America. The fifth most common search on Google earlier this morning, via Google Trends, was ’swine flue.’ Not ‘flu’ as in influenza, but ‘flue’ as in “can you make sure the flue is open? I’m afraid the fire we lit isn’t venting through the chimney.”

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Number one is ‘you might be rich’ followed by a variety of variations on Dateline NBC, which I guess is another form of panic entirely.

America: right on target.


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  1. collapse expand

    This is actually pretty funny. I wonder if these people actually have members of the family Suidae residing in their chimneys? Maybe this, in fact, is the epidemic-pigs taking up residence in our fireplaces, all across America. It’s not a strain of influenza we have to worry about, it’s bacon clogging up our chimneys.

    Quick kids, close the flue before the swine get in!

  2. collapse expand

    [...] popular searches overall Posted in April 29th, 2009 by rog in Uncategorized Over on True/Slant, Michael Roston opines: Read it and weep, Internet-using America. The fifth most common search on Google earlier this [...]

  3. collapse expand

    [...] prevents your house from filling up with smoke.  Michael Roston from True/Slant discovered that “swine flue“  was the fifth most popular on Google earlier this morning.  Impressive.  Maybe people are genuinely concerned about the third Little [...]

  4. collapse expand

    [...] long long time ago in True/Slant history, I blogged about how most Americans would probably die of swine flu because they didn’t know how to spell it [...]

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I'm waiting for the day when I can get the news directly into my brain. Until then, I'll be lit up by the electric glow of screens, chasing the latest breaking like the hopeless news junkie I am. Ever since the Encyclopaedia Britannica tried to launch a web portal ten years ago, I've seen many ends of the online news spectrum, from my time as a political news reporter for both RawStory.com and the Huffington Post to the better part of a year I spent running the late New York Sun's website. There have been a lot of other stops in between. Now I am your homepage editorial overlord. But I haven't let it go to my head. Yet.

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