Daily Dosage: Drink your wrinkles away
These drinks got nothin' on Frutarom
No one ever said that the fountain of youth was spewing rum and coke. You booze, you lose…elasticity, that is. But now, there may be a new cocktail mixer that can counteract the wrinkles lining your saggy, drunken face.
An Israeli purveyor of “flavors and fine ingredients” (translation: additives and preservatives), Frutarom, has designed a new beverage ingredient meant to combat wrinkles with every sip. The product is called Collactive, and was presented at this year’s Institute of Food Technologists show in Anaheim, California. Frutarom hasn’t offered up much info on how Collactive works – and they may not need to. It’s being marketed as a “functional food” rather than a drug, which means FDA approval won’t be required.
Wealthy, suburbanite housewives everywhere will be stalking grocery stores for this one – provided it comes in diet, too. But Frutarom also markets artificial sweeteners, so a calorie-free, wrinkle-fighting fruit punch shouldn’t be a problem.
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