Rent-a-Friend (Japanese Style)
In Japan, part of the aesthetic is minimalism, or what they’d describe as “beauty with subtraction.” Socially it’s possible that this core cultural value has been taken too literally. Japan has, unfortunately, a high suicide rate. Nobody apparently has any friends. And the productive people with idle time just come up with bizarre inventions like a “noodle-eaters hair guard.” Perhaps that’s why an enterprising young Japanese man by the name of Ryuichi Ichinokawa saw this schism in his culture as an opportunity. Need a best man at y0ur wedding? Or how about an underwhelming co-worker who’ll make you look good? Just rent one, baby!
Ichinokawa’s agancy, Hagemashi Tai [I Want to Cheer You Up] , was launched a few years ago. And he’s not alone:
The number of rent-a-friend agencies in Japan has doubled to about 10 in the past eight years. The best known, Office Agent, has 1,000 people on its books.
In recent months demand has surged for bogus bosses among men who have lost their jobs; for colleagues among contract employees who never stay in the same job long enough to make friends, and from divorcees and lovelorn singletons.”
Ichinokawa’s agents charge a modest 15,000 yen (£100) to turn up at a wedding party, but extra if they are asked to make a speech or to sing karaoke.
The interesting thing is that Ichinokawa is so devoted to his work he even once pretended to be someone’s husband.
If only they posted that job on Craigslist. I’d have jumped all over it (as long as it’s not for a divorcee from Beverly Hills).
I apologize in advance to my wife. But she knows I have career issues.










There are lots of things I wish I had an app for. Like a memory eraser would be nice. A waitress from Reno comes to mind. Or an app that would not only find Bin Laden, but make him agnostic. That would be cool. How about an app that gets Obama’s health care bill through Congress? The point is, don’t fire off any unnecessary neurons, just create an app that does it for you. Don’t think or relate to people. Just immerse yourself in the existential void of your iPhone, surely you’ll find an answer or a pleasant distraction. 



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