Below is a preview of an interview I gave to CMSWire about how my new digital publishing business – StoryRiver Media – is attempting to reinvent the process of Web and digital publishing and what consumers and the media industry think of as digital content. For the rest of the interview, click HERE

A New Model Aims to Reinvent Web Publishing

When we last spoke with Jim Gaines, we talked about the future of digital publishing. Recently we had the opportunity to catch up with Gaines again. This time, he had a story to tell.

Traveling Down StoryRiver

Gaines has left FLYP Media, where he was the editor-in-chief, to take on a new adventure. He is the driving force behind StoryRiver Media, a company with a transformational web publishing model that aims to combine all possible media — including video, audio, information graphics, motion graphics, animation and text — into a single, seamless experience.

By creating device- and platform-agnostic multimedia content across all publishing genres, StoryRiver, which is slated to launch in April, hopes to advance the art of digital storytelling. Integrating media to create a dynamic and collaborative web-based masterpiece can benefit all types of organizations as they look to make their stories come alive online.

From higher education to government agencies to corporations, stories are at the root of their client communications, whether they know it or not. By being able to provide a cinematic look and feel, or a soundtrack designed to add perspective, Gaines is confident that he can help businesses seduce users through a digital narrative.