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Jan. 11 2010 - 1:34 pm | 52 views | 0 recommendations | 0 comments

CMSWire Interview: Importance of Experimentation in Digital Publishing

By JIM GAINES

Below is a preview of an interview I gave to CMSWire about experimentation in digital publishing and the future of digital media–one of my truly great passions. For the rest of the interview, click HERE

Interview: Jim Gaines on Experimentation in Digital Publishing

FLYP is more than a magazine. Its dynamic, interactive insights about American and world culture engage users through a variety of text, video, audio and animation and have proven to be a journalistic endeavor that turns news and information into a multimedia experience.

FLYP has been described as Life Magazine for the Web 2.0 era so it’s only fitting that Jim Gaines, former managing editor of People, Time and Life magazines is editor-in-chief. A veteran news journalist, Gaines is committed to multimedia initiatives and advocates for experimentation and change within the digital publishing landscape.

We had the opportunity to talk with Mr. Gaines about the future of digital publishing. He shared many insights about how the web publishing industry can best position themselves in the New Year and what he considers to be important in the years ahead.

To read the rest of this article, click HERE.

 
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    About Me

    I'm a refugee from MSM (former editor of Time, Life and People magazines) and founder of StoryRiver Media Inc., where I'm working on the print-to-digital migration--meaning not "repurposing" content for a new distribution channel but the fundamental transformation and reimagination of story-telling and publishing, incorporating video, audio, animation, full-motion infographics, and all the other media, hardware and software platforms, and design techniques that the Internet can support.

    See my profile »
    Followers: 16
    Contributor Since: September 2009
    Location:Washington, D.C.

    What I'm Up To

    In a word…

    I’m the editor-in-chief and founder of StoryRiver Media, a digital and multimedia publishing company that creates device- and platform-agnostic multimedia content for a variety of public and private companies across all publishing genres. StoryRiver Media develops vibrant and dynamic multimedia content for companies that helps expand their brand and reputation at the leading edge of the crafts and arts of digital story-telling. The company also creates products that achieve new educational and persuasive power through the deployment of all possible media, in whatever combination is best suited to the scope and purpose of the material at hand.

    Prior to founding StoryRiver Media, I was the editor-in-chief at FLYP, an online multimedia publication. This position came after a 30-year career in print, during which I was the managing editor of  Time, Life, and People magazines. At each of them, I established several new online and multimedia ventures, including a television show and books program at People; network specials and custom publishing at Life; and at Time a classroom edition and Time.com, the first newsmagazine online.