What Is True/Slant?
275+ knowledgeable contributors.
Reporting and insight on news of the moment.
Follow them and join the news conversation.
 

Jun. 23 2010 - 6:46 pm | 5,725 views | 0 recommendations | 7 comments

In round one of Eminem Vs. Miley Cyrus, to the rapper go the spoils

Eminem performing at the DJ hero party at June...

Image via Wikipedia

Did anyone actually expect a different outcome? But boy, what a margin!

According to HITS Daily Double, based on first-day sales estimates from retailers around the U.S., Eminem’s seventh studio album, Recovery, is bound for a first-week sales total between 590,000 and 615,000, naturally good enough for a No. 1 debut. Not only would that easily make it the biggest debut of 2010 so far, but it could also outpace the 608K debut-week total that Eminem’s last album, Relapse, sold  in May of 2009.

Meanwhile, Miley’s Cyrus’s sexy new image looks set to result in a first-week sum in the 115K-t0-125K neighborhood for Can’t Be Tamed, which would bring it in at No. 3, behind Drake’s Thank Me Later, the new and current No. 1. That would be some 250K less than Cyrus’s last album, 2008’s Breakout, moved in week one, and still less than the 163,000 it sold in week two. This puts it on par, both in terms of first week sales and drop off from its predecessor, with Christina Aguilera’s Bionic. And if Bionic’s weak opening-week sum had many — yours truly included — declaring it a flop, what does that make Can’t Be Tamed’s opening-day performance? Tame, at best.

Of course, miracles happen, and Can’t Be Tamed can rebound, but over the years, the music business has become more like Hollywood, where for major new releases, it’s all about opening weekend. Good word of mouth is necessary to make a hit out of a slow starter, and the reviews for Can’t Be Tamed have been mostly unimpressive. A great second single will be paramount to its longevity and by extension, commercial success.

The morals of this story:

1) If the clock ain’t broke, don’t fix it. Cyrus may have gotten a lot of press mileage out of her new look and sound, but apparently, her core fan base of young girls just aren’t feeling it — or maybe it’s their parents who aren’t. (A friend of mine with two tween daughters recently told me that he’d be very uncomfortable taking his girls to see a Miley Cyrus show now.) There’s nothing inherently bad about wanting to change your image, but for a developing artist of Cyrus’s age, it can be disastrous if it’s done too soon and too quickly. She would have been wiser to stick with what has worked in the past for now and let the image evolve more slowly over time.

As for Eminem, he has managed the rare feat of longevity in rap by staying true to the artist he was in the very beginning. Yes, he’s no longer platinum blond, and he recently came out in support of gay marriage, but he has remained more or less the rapper we first met more than a decade ago — funny, confrontational and cranky. From the beginning, he never followed trends, so now he doesn’t have to keep up with them.

2) Never underestimate the power of a hit single. “Can’t Be Tamed,” Cyrus’s venture into the audio territory of Britney Spears and onto the visual turf of Shakira’s “She Wolf,” debuted nicely at No. 8 a month ago, but it wasn’t so uncontrollable commercially and has dropped as low as No. 24. In comparison, “Not Afraid,” the first Recovery single, debuted at No. 1 and, as of last week’s issue, remained in the Top 10 of Billboard’s Hot 100 after six weeks. A new Recovery track, “Love the Way You Lie,” — a fantastic and commercially shrewd duet with a still-ticking-and-kicking-butt Rihanna that dovetails nicely with her darker recent work – is now No. 1 on iTunes, according to HITS, boding well for its Hot 100 future.

3) The music industry isn’t dead yet. Yes, sales are limp and one-time superstars are struggling (poor Sarah McLachlan; wonder if Sheryl Crow is worried about the fate of her upcoming disc), but acts like Eminem, Drake, Sade and Lady Antebellum have proven in 2010 that if you build a strong enough core of fans, and deliver what they want, some of them will still pay money for it.


Comments

2 T/S Member Comments Called Out, 7 Total Comments
Post your comment »
 
  1. collapse expand

    When the sales charts are this low, and only raise to high enough new levels for decade old acts like Eminem and Green Day to get significant first week penetration, and all your “new blood” is godawfulness like Miley Cyrus, or Ke$haw, or The Jonas Brothers or keep inserting all sorts of disposable popitude, then the music industry is “dead”. Or it’s just further signs that pop culture has become even more inundated with garbage, which one only really has to look around at all the hit TV shows (reality, reality, CSI, reality, Cougar Town) to get this impression. The only hopeful thing I’ve seen from a music sales chart in a long while is that about a month ago the new album by The National debuted at #5 on Billboard. Might as well cue the Three Wise Men, because that almost constitutes a miracle.

    • collapse expand

      It does seem to be a pop culture-wide problem, doesn’t it? Let’s not forget the movies. Week after week, the biggest hits seem to be sequels and fast-food flicks based on comic books, video games, old and dated TV shows, and old movies that weren’t all that great to begin with.

      In response to another comment. See in context »
      • collapse expand

        You read my mind sir. Obviously there’s gems in all these genres, they just rarely seem to rise to the top of at least the ratings charts. But we’re getting glutted up, which happens all the time, but its rare that you see almost all forms of media across the board seem to get bogged down in mediocrity at once. Even video games, which has seen a big creative boom this generation is slowing down and basically pandering to the “ooo, shiny” crowd by pushing 3D and motion tech more than games. We’re kind of at a creative low.

        In response to another comment. See in context »
  2. collapse expand

    I think the sales are also due in part to consumer power. Parents are increasingly frustrated with Miley Cyrus and will choose not to buy her music. Cyrus has a younger demographic as well, proving there is no flexibility in spending.

    Eminem’s demographic, anyone over eighteen, has the spending power to buy his music. On a sentimental note, many of his first listeners are now of age or in their twenties, and indulging in what they want to enjoy.

    Cyrus has no history, a shaky media appearance, and ultimately helps parents keep their wallets closed in favor of better options.

Log in for notification options
Comments RSS

Post Your Comment

You must be logged in to post a comment

Log in with your True/Slant account.

Previously logged in with Facebook?

Create an account to join True/Slant now.

Facebook users:
Create T/S account with Facebook
 

My T/S Activity Feed

 
     

    About Me

    Ten Things About Me

    1. I was born in the U.S. Virgin Islands and moved to Florida when I was 4, but I've never been able to get rid of my Caribbean accent. When I was a kid and just wanted to fit in, I hated it. Now that I don't, I hope I never lose it. Not that anyone in Buenos Aires even notices it!

    2. I've been a writer and editor for People, Teen People, Us Weekly and Entertainment Weekly.

    3. My favorite city is London, and my favorite country is Italy. I hate Athens, Paris and Berlin.

    4. I once made Brandy's mother cry.

    5. I'm probably one of the few people on earth who can say I stood up a former Beatle. It was Ringo Starr, and I only did it because traffic through Central Park to the Upper East Side was so bad that I showed up to our interview 30 minutes late.

    6. My favorite band of all time is the Smiths. R.E.M. is second. The Cure is my third. I cried when Tammy Wynette, my favorite singer ever, died.

    7. "Atlas Shrugged" by Ayn Rand is my favorite book. I know it's cliché to say, but it changed my life -- not as a political or social manifesto, but as a personal one. What lessons did it teach me? Two: 1) To thine own self be true. 2) Just do it.

    8. "The Golden Girls" is my favorite TV show. I've seen every episode a billion times, but every time I watch one, I notice something I never noticed before.

    9. "Blue" is my favorite movie, and its star, Juliette Binoche is my favorite actress. When she won the Oscar for "The English Patient," all my friends called to congratulate me. By the way, I hated "The English Patient."

    10. At one point, I was doing so much on-air pop-culture commentary that when I walked into Mary J. Blige's hotel suite to interview her, she hugged me and exclaimed, "I've been seeing you all over the TV!" "Likewise!" I replied!

    See my profile »
    Followers: 71
    Contributor Since: May 2009
    Location:Buenos Aires

    What I'm Up To

    My personal blog

    Theme For Great Cities