Is Sarah Palin worth $1 million a week?
Lately I’ve been thinking about the value of Sarah Palin — as in, is she worth $1 million per episode?
That’s how much she is reportedly demanding for the tentatively titled Sarah Palin’s Alaska, a docudrama reality show based on her life that the former Alaska governor and U.S. Vice-Presidential candidate is shopping around. (What does she think this is? Friends?)
Now before you answer the question posited by the title of this post, consider this: A&E and Discovery, two cable networks that have expressed interest in the show, have everything to gain by snagging Palin as their No. 1 star. The little networks would get tons of big publicity, and the curiosity factor would guarantee excellent ratings for at least the first episode or two.
But what’s in it for Palin — that cool million aside? Anyone who hasn’t been living under a television set for the last 10 years knows that reality TV yields mixed blessings for its participants. Before signing on, if you’re a nobody (Simon Cowell, the girls of The Hills and Kim Kardashian), a joke (Paris Hilton and Nicole Richie) or a has been (Jessica Simpson and Nick Lachey), things can only get better, right?
What about established stars? So far all Ellen Degeneres has gotten out of her stint as an American Idol judge — besides another fat paycheck — are her worst reviews since Mr. Wrong. And don’t get me started on what reality TV almost did to the careers of Britney Spears and Whitney Houston.
So what about Palin? To her detractors, she’s already a nobody, a joke and a has been, so why not go for it? And apparently, the show would present her doing more official-type things, not babysitting for her baby-mama daughter. But if Palin truly does harbor Presidential aspirations, is this the future candidate that she wants to put forward? Someone following in the footsteps of Jessica Simpson, Paris Hilton and Kim Kardashian?
Unless she can somehow elevate it to the level of high-brow entertainment (unlikely, but with A&E or Discovery behind it, not unfathomable), Sarah Palin’s Alaska would more or less assure her a failed Presidential campaign in 2012. Which, come to think of it, might be just what the country needs.