Versace and the old ‘luxury shame’ excuse
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On the same day that figures suggest we may be entering a new stage of economic recovery (ding, dong, the witch is dead!), I’ve learned the troubling information that Italian fashion house Versace is laying off 350 workers.
While reports claim this is a sign the recession has finally hit the richie-rich, I have a few doubts. What’s the last thing you remember about Versace? For me, it’s that J.Lo slit-to-the-middle green dress, and Elizabeth Berkeley pronouncing the company name as “Ver-sase” in the horrific yet highly enjoyable Showgirls. And the fact that you should never let Italians dye your hair blonde.
So are plummeting profits really a result of the newly abashed wealthy choosing Forever 21 over designer labels? Or are Versace’s poor sales simply a sign that nobody really wants to wear Versace?
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Or is it a combination of the following:
[a] Gianni is dead, and Donatello is blond + how much longer can a memory last?
[b] as you said the competition is intense. Too many new entrants wanting a slice of the pie
[c] the recession is real
and there probably is a [d] and maybe : it goes like this ->
[d] this whole smell about anything that’s establishment + old somehow may smell like – change?
maybe its just that cusp – the A+B+C+D and that means – no-mo-old-guard-how-about-the-avant-garde ?- that may mean – opening new tabs and trying the browser for a change?