McDonald’s to sponsor professional soccer team with cash and free burgers
(Reuters)
Wherever you go in the world, you find two things: McDonald’s and soccer. It’s fitting, then, that the Golden Arches will soon grace the jerseys of a national soccer team. For a reported $750,000, the Big Mac maker has secured a three-year sponsorship deal with Thailand’s national team, currently ranked 110th in the Fifa rankings.
But wait, there’s more. From the Guardian:
Thailand’s top footballers will receive free burgers as part of their new three-year, £545,000 sponsorship deal with the fast food giant McDonald’s.
According to the Football Association of Thailand (FAT), McDonald’s will provide £450,000 in cash and the rest in products in exchange for shirt sponsorship for the next three years, starting this month.
“This will be a great help towards our efforts to reach the 2014 World Cup finals,” the FAT president Worawi Makudi told Reuters. “This funding will help develop our game, especially youth football, and all the players, junior and senior, will get to enjoy the food too.”
The team, currently coached by former Man U captain Bryan Robson, has never qualified for the World Cup finals.
By the way, the team belongs to the Football Association of Thailand. Yes, FAT.
FAT footballers to receive free Big Macs in Thai sponsorship deal | guardian.co.uk .
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FAT, that is just hilarious, how could the home office missed that one?
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