
Windows 7 has launched. It is an important product for the future of technology, and for Microsoft’s place in it. Despite one of the most laughable marketing efforts in recent memory (click here for Microsoft’s unintentionally hilarious Hosting A Windows 7 Party video), it is a worthy competitor to Apple’s newest operating system Snow Leopard, and it will be entertaining to watch the two companies go at it again in a more even fight. Apple has had an easy ride of it for a couple years now. Microsoft’s launch of its Vista operating systems in 2007 was FUBAR. Despite Microsoft’s overall success, a terrible operating system doesn’t bode well for a company that is in the…operating system business. The troubles with Vista helped double Apple’s share of the U.S. computer market to 9.4 percent, and an advertising phenomenon in the clever Mac vs. PC ads. More importantly in the long run, the Vista stumble opened the door to cloud computing–shared computing services accessible over the Internet. Of course an operating system loaded on a computer is not yet an anachronism, but Microsoft’s buggy software has created a cottage industry in the cloud computing concept. Why have a Microsoft operating system, which seems to need a constant, and annoying, stream of security patches, when all of that can be solved at a data center? Google and Amazon, two brands known for reliability, are trying to exploit Microsoft’s vulnerability. The boys and girls in Redmond aren’t taking the threat lightly. “It took us 10 years to establish our enterprise capability and this company, Google, hasn’t really begun to focus,” Microsoft CEO Steve Ballmer told the New York Times in March. “We understand what the enterprise needs: security, compliance, archiving.”
Cloud computing is turning into a serious market in the tech sector, according to Gartner, which released a future of information technology spending report on Monday. Because business customers assume less risk in the cloud model, more and more business consumers will want to adopt cloud computing.
Meanwhile, Google and its brethren have developed brand loyalty based on its enterprise capability and reliability. Vista has put Microsoft in a defensive position. Can Windows 7 earn back customers trust and as a result make Microsoft the de facto leader in cloud computing? Or will it open the door to Google, Amazon, Apple, and others? The success (or failure) of Windows 7 will help determine the next winner in the personal computing business.