From hipster to hippie in six simple steps
Via Laughing Squid.
I love how the formatting changes from the main page to the articles. The article I linked to is all green, with lots of pictures and graphics. It sort of sprawls about the page. Other articles have completely different backgrounds. It’s almost the sort of flexibility you’d find in a high quality print magazine. It’s a really neat, innovative way to treat online media, and one that not a lot of people (as far as I can tell) are doing.