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	<title>Selling Science</title>
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	<description>small companies, big science</description>
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		<title>Lamest &#8216;Ideas&#8217; Issue Ever To Hit The Newsstands</title>
		<link>http://trueslant.com/eilenezimmerman/2010/06/22/lamest-ideas-issue-atlantic/</link>
		<comments>http://trueslant.com/eilenezimmerman/2010/06/22/lamest-ideas-issue-atlantic/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 05:42:51 +0000</pubDate>
		<dc:creator>Eilene Zimmerman</dc:creator>
				<category><![CDATA[Science]]></category>
		<category><![CDATA[Women]]></category>
		<category><![CDATA[Aspen Institute]]></category>
		<category><![CDATA[Climate Change]]></category>
		<category><![CDATA[Dodge Charger]]></category>
		<category><![CDATA[Hanna Rosin]]></category>
		<category><![CDATA[Heather Boushey]]></category>
		<category><![CDATA[Kansas City]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[Walter Isaacson]]></category>

		<guid isPermaLink="false">http://trueslant.com/eilenezimmerman/?p=723</guid>
		<description><![CDATA[When we think innovation we think: powerful ideas. For all the talk about how American ingenuity—and our ability to innovate—will solve the myriad, complex and seemingly impossible problems we face, you see little evidence of that in the new issue of The Atlantic. The “Ideas Issue” with it’s oh-so-clever 14 and ¾ Most Powerful Ideas [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://trueslant.com/eilenezimmerman/files/2010/06/201007.jpg"><img class="alignleft size-full wp-image-724" title="201007" src="http://trueslant.com/eilenezimmerman/files/2010/06/201007.jpg" alt="" width="210" height="280" /></a>When we think <em>innovation</em> we think: <em>powerful ideas</em>. For all the talk about how American ingenuity—and our ability to innovate—will solve the myriad, complex and seemingly impossible problems we face, you see little evidence of that in t<a href="http://www.theatlantic.com/magazine/toc/2010/07" target="_blank">he new issue of <em>The Atlantic</em>.</a> The “Ideas Issue” with it’s oh-so-clever <strong>14 and ¾ Most Powerful Ideas of the Year</strong>, is possibly the lamest “ideas” magazine  ever to hit newsstands. What a bunch of disappointing nonsense.</p>
<p>From Ky Rissdal (host of NPR’s <em>Marketplace</em>) whining about how well-intentioned green marketing is doing squat to solve the huge problem of climate change—the “idea” here is It’s Too Easy Being Green (is that actually an idea?)&#8211;to the oh-so-yesterday “idea” from Walter Isaacson of the Aspen Institute that Information Wants To Be Paid For (rather than free, as was Stewart Branch’s mantra at the dawn of the Internet Age), these  ideas are non-ideas. They are clever headlines.  Just look at Deficits Matter or Boredom Is Extinct. Really? Extinct? I’ve got a 13-year-old and an 11-year-old four days into summer vacation who can make mincemeat out of that claim.</p>
<p>Perhaps most disappointing in this issue is Hanna Rosin’s “The End of Men: How Women are Taking Control of Everything.” Rosin is one of my favorites usually but this article is just a collection of study and survey statistics interspersed with quotes from feminists Rosin either knows (I can’t think why else she would mention Katie Rophie) or admires.  The whole thing feels, well, lazy. Why is it to get a sense of how women are outpacing men in so many aspects of life—employment, college, overall having-your-shit-togetherness&#8211;Rosin visits only Kansas City, deciding somehow that city should be the poster child.</p>
<p>She quotes Heather Boushey of the <a href="http://www.americanprogress.org/" target="_blank">Center for American Progress</a> (who I have interviewed before and admire), which is clearly a left-leaning organization, but we hear nothing from a think tank that might oppose her premise. (And I say this as a card-carrying liberal feminist.) The studies feel old (2007, 2008) the books she quotes are dated (1991, 2007, and the movie <em>Office Space</em> from 1999), even the trends she cites have already been well-covered (“mommy track” morphing into “flex time.”)</p>
<p>By the end you’re completely unconvinced any of the progress we’ve made as women—hitting the 50% mark in the labor force last year, slowly increasing our numbers in the C-suites of America, and our heightened presence in law schools and MBA programs—has substantively changed much, except for the fact that now middle-class women don’t seem to have much need for husbands.</p>
<p>Rosin hammers home her points, at the end of the piece, with the recap of a commercial from the Superbowl for a Dodge Charger, where the male characters lament having to put the toilet seat down and carry their wives/girlfriends’ lip balm.  Is this really supposed to be damning evidence that the tide is turning?  Because my ex-husband kept the seat up, and so does my son. And no one but me carries my lip balm. I think women may be on the way up, but—unfortunately&#8211;we’ve got a way to go before we take over the world.</p>
<div class="zemanta-pixie"><img class="zemanta-pixie-img" src="http://img.zemanta.com/pixy.gif?x-id=ae57658a-26f0-4ea0-8e0f-3efc9a6a1f3c" alt="" /><span class="zem-script pretty-attribution more-related"></span></div>
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		<title>Low Sex Drive? Or Just Tired?</title>
		<link>http://trueslant.com/eilenezimmerman/2010/06/18/low-sex-drive-or-just-tired/</link>
		<comments>http://trueslant.com/eilenezimmerman/2010/06/18/low-sex-drive-or-just-tired/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 15:27:43 +0000</pubDate>
		<dc:creator>Eilene Zimmerman</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[flibanserin]]></category>
		<category><![CDATA[GetHatched]]></category>
		<category><![CDATA[Joan Sewell]]></category>
		<category><![CDATA[Mayo Clinic]]></category>
		<category><![CDATA[sex]]></category>
		<category><![CDATA[WebMDD]]></category>

		<guid isPermaLink="false">http://trueslant.com/eilenezimmerman/?p=715</guid>
		<description><![CDATA[A committee of reproductive health experts at the FDA will vote today on the efficacy and safety of the drug flibanserin, an anti-depressant medication that didn’t work so well on depression, but whose makers found that instead, it boosted women’s libidos. For years we’ve been told women who didn’t want to have sex, say, as [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://trueslant.com/eilenezimmerman/files/2010/06/images1.jpg"><img class="alignleft size-full wp-image-716" title="images" src="http://trueslant.com/eilenezimmerman/files/2010/06/images1.jpg" alt="" width="109" height="124" /></a>A committee of reproductive health experts at the FDA will vote today on the efficacy and safety of the drug flibanserin, an anti-depressant medication that didn’t work so well on depression, but whose makers found that instead, it boosted women’s libidos. For years we’ve been told women who didn’t want to have sex, say, as often as their male partners, were dysfunctional. Or had a low sex drive. Or needed something, and sometimes not just a glass of wine and an erotic movie. Maybe, perhaps, a pill.</p>
<p>The FDA’s not convinced. It reviewed studies and found that when you compared flibanserin  with a placebo, the response rate wasn’t that great and the drug gave women only a slight improvement in their sex drive.</p>
<p>For women with lagging sex drives looking for some help, there aren’t many options, it’s true. And some estimates have it that more than 40 million women have some problem with sexual desire. But does not having a strong sex drive qualify as a medical condition that needs fixing—in 40 million women? Or is that we’re all supposed to be Samantha in Sex and the City? <a href="http://www.mayoclinic.com/health/low-sex-drive-in-women/DS01043/DSECTION=symptoms" target="_blank">The Mayo Clinic </a>reports that although more than 40 percent of women complain of low sexual desire at some point, the percentage with actual, ongoing problems is much smaller: 5 to 15 percent. And researchers acknowledge, according to the Clinic’s information on low sex drive in women, that it’s difficult to measure what’s normal and what’s not.</p>
<p>With that in mind, Joan Sewell writes on <a href="http://www.thedailybeast.com/blogs-and-stories/2010-06-16/flibanserin-viagra-for-women-is-not-for-me/" target="_blank">her very entertaining Daily Beast blog</a>:</p>
<blockquote><p>The parade of TV psychologists approach me with those overly sympathetic, simpering smiles, explaining that if a woman has lower desire than her man, there is sadly something wrong with her world: she doesn’t feel emotionally safe enough to have sex, she’s too stressed, she’s too tired, she hasn’t been romanced enough, or she’s a stay-at-home mom, or she’s a working mom, or not a mom, and on and on. In other words, a mythos is posited that women would have equal sexual drives to men if it weren’t for the overly-full, over-extended, livin’-it-to-the-max life we girls have to live.</p>
<p>Teri Hatcher’s much ballyhooed lifestyle site, GetHatched, at family.go.com asked which women would prefer: eight hours of really great sex or eight hours of really great sleep? The subtext reads, boy that’s a toughie, Teri. I love sex, but jeepers, I’m so gosh darn busy with charity work, career, multiple babies, and exploring the effects of gamma rays, I barely have any <em>me</em> time! It’s a tableau straight out of an air freshener commercial. But the answer one woman gave in response to the question was revealing: “Who wants to have sex for eight hours?” Ask a dude. Ask even a tired dude. No contest.</p></blockquote>
<p>As a tired, working mom, eight hours spent in the sack NOT sleeping would probably make me feel mighty sore and exhausted.  But that doesn’t mean I need a drug to kick up the libido. It probably means I’m pretty normal. <a href="http://www.webmd.com/sex/features/sex-drive-how-do-men-women-compare?page=2" target="_blank">On WebMD,</a> Edward O. Laumann, professor of sociology and the author of The Social Organization of Sexuality: Sexual Practices in the United States says that sexual desire in women is “extremely sensitive to environment and context.”  The site says many studies illustrate that men’s sex drives are not only stronger than women’s but much more straightforward. “The sources of women’s libidos, by contrast, are much more difficult to pin down.” Which makes me suspicious of any drug that says it can be pinned down and pumped up.</p>
<p>Northwestern University researcher Meredith Chivers and colleagues reported on the site that women don’t even seem to know, not always, what turns them on.  Laumann also had an interesting viewpoint on why women’s sex drives are seemingly weaker than men&#8217;s:</p>
<blockquote><p>Men have every incentive to have sex to pass along their genetic material, Laumann says. By contrast, women may be hard-wired to choose their partners carefully, because they are the ones who can get pregnant and wind up taking care of the baby. They are likely to be more attuned to relationship quality because they want a partner who will stay around to take care of the child. They&#8217;re also more likely to choose a man with resources because of his greater ability to support a child.</p></blockquote>
<p>There’s no denying some women really do have a sexual dysfunction that needs treating, and it has had a profound effect on their lives. But for the majority of women, I think the Mayo Clinic sums it up best. If you want to have sex less often than your partner does that doesn’t mean either of you is necessarily outside the norm for people your age or at your stage in life. “Similarly, even if your sex drive is weaker than it once was, your relationship may be stronger than ever. Bottom line: There is no magic number to define low sex drive. It varies from woman to woman.”</p>
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		<title>Getting Cancer from Blood Pressure Medication</title>
		<link>http://trueslant.com/eilenezimmerman/2010/06/14/cancer-and-blood-pressure-meds/</link>
		<comments>http://trueslant.com/eilenezimmerman/2010/06/14/cancer-and-blood-pressure-meds/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 18:21:19 +0000</pubDate>
		<dc:creator>Eilene Zimmerman</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Community Catalyst]]></category>
		<category><![CDATA[Eli Lilly]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Viagra]]></category>

		<guid isPermaLink="false">http://trueslant.com/eilenezimmerman/?p=711</guid>
		<description><![CDATA[Drugs for blood pressure are widely prescribed and considered to be safe—life-saving even, in many cases. So it’s unnerving to learn that these same drugs could increase the risk of getting  cancer. A new study  meta-analyzed nine published studies of blood pressure drugs known as angiotesin-receptor blockers and found they were linked to a “modest [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://trueslant.com/eilenezimmerman/files/2010/06/images.jpg"><img class="alignleft size-full wp-image-712" title="images" src="http://trueslant.com/eilenezimmerman/files/2010/06/images.jpg" alt="" width="133" height="89" /></a>Drugs for blood pressure are widely prescribed and considered to be safe—life-saving even, in many cases. So it’s unnerving to learn that these same drugs could increase the risk of getting  cancer. A new study  meta-analyzed nine published studies of blood pressure drugs known as angiotesin-receptor blockers and found they were linked to a “modest but significant” increase in the risk of new cancer, according to Dr. Ilke Sipahi and colleagues at Case Western Reserve University School of Medicine in Cleveland. The drugs include Novartis’ Diovan and Merck’s Cozaar among others.  The results were published in the medical journal <em>The Lancet Oncology</em>, which also reported there was no increased risk of <em>dying</em> of cancer. The risk is just getting it, not dying from it, apparently, but that’s also not particularly reassuring.</p>
<p>Further unnerving is that the study comes on the heels of the FDA saying it was looking at data from two clinical trials where patients with Type 2 diabetes taking the the blood pressure medication Benicar had a higher rate of death from cardiovascular problems compared to patients taking a placebo.</p>
<p>This kind of information is insanely confusing for patients. First, there’s the increased risk of new cancer but then, wait,  no increased risk of dying.  But maybe there&#8217;s a problem with death from heart problems? What?? Yet untreated high blood pressure can lead to lots of serious health problems, ones that do, indeed, increase your risk of dying. It affects about one in three adults in the United States and is believed to be a precursor to heart disease and stroke, the first and third leading causes of death in the country.</p>
<p><a href="http://abcnews.go.com/Health/HypertensionNews/study-links-popular-blood-pressure-drugs-cancer/story?id=10909261&amp;page=2" target="_blank"><em>ABC News</em> reported today</a> that there has been a lot of noise from doctors and researchers saying the study in the <em>Lancet</em> is flawed. Dr. Henry Blackof NYU’s School of Medicine told <em>ABC</em>:</p>
<blockquote><p>The follow-up in the nine studies was so short that &#8220;the most you could blame a drug for in such short studies would be that it &#8216;unmasked&#8217; a cancer that was already present.&#8221; Also missing from the analysis, he said, was a plausible biological mechanism by which the drugs could cause cancer.</p></blockquote>
<p>The <em>Wall Street Journal </em>reported that  “much of the data in the new analysis was from use of the drug telmisartan, sold under the brand Micardis by Boehringer Ingelheim.”  That company told the journals that it had done a comprehensive internal safety data analysis of the data and it contradicted the Lancet study’s conclusions. The company said its drug</p>
<blockquote><p>has been studied in clinical trials in more than 50,000 patients, and has a positive safety profile.</p></blockquote>
<p>So what are consumers to do? In a commentary with the <em>Lancet</em> study, Steven Nissen, a cardiologist at the Cleveland Clinic, advised the obvious: exercising caution when prescribing and using those now-suspect medications.  But his commentary raised another really crucial issue—the over-prescribing of drugs because of aggressive marketing to consumers. The Lancet study may not be aimed at that, but it’s one reason why too many people take medication they may not need—or may not need yet.</p>
<p>Earlier this month, in fact, two groups critical of drug companies’ aggressive marketing and the lack of reporting about harmful side effects <a href="http://www.marketwatch.com/story/drug-industrys-direct-to-consumer-ads-under-fire" target="_blank">released humorous, but biting, campaigns</a> to fight back. The healthcare advocacy group Community Catalyst released its “Bitter Pill Awards.” The Consumers Union released a satirical audio and animate video called “The Drugs I Need” on its website PrescriptionForChange.org.  Community Catalyst awarded the “Performance Anxiety Award for Exploitation of Male Fears of Inadequacy” to Eli Lilly, Pfizer and Schering-Plough for their blockbuster drugs Viagra, Cialis and Levitra.  The company cited commercials that pander to unrealistic fantasy—like one featuring a couple of seniors reigniting their passion in a pair of bath tubs overlooking wine country. (Can you think of anything less sexy?)</p>
<p>&#8220;We&#8217;re intending to shine a light on what we think are some irresponsible practices,&#8221; Alex Sugerman-Brozan, director of the Community Catalyst’s Prescription Access Litigation Project, <a href="http://online.wsj.com/article/SB10001424052748704324304575306383685174398.html?mod=rss_Today%27s_Most_Popular" target="_blank">told the WSJ’s <em>MarketWatch</em>.</a></p>
<p>He was outraged at an awards presentation made by <em>DTC Perspectives Magazine</em> during a&#8211;what else?&#8211;national direct-to-consumer ad conference in March.</p>
<p>&#8220;Is there an award for finding the most people who have undiagnosed hypertension and treating them with a diuretic, which is the most cost-effective? I don&#8217;t think so,&#8221; Sugarman was quoted as saying in <em>MarketWatch</em>. &#8220;Is there an award for educating people so they understand the greatest determinant of heart disease has to do with the choices they make about diet, exercise and smoking? No, the award is for selling more drugs.&#8221;</p>
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		<title>Aviation&#8217;s Greenhouse Gas Emissions Could Triple in the Next 50 Years</title>
		<link>http://trueslant.com/eilenezimmerman/2010/06/01/aviation-and-greenhouse-gas/</link>
		<comments>http://trueslant.com/eilenezimmerman/2010/06/01/aviation-and-greenhouse-gas/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 16:09:38 +0000</pubDate>
		<dc:creator>Eilene Zimmerman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[airline industry]]></category>
		<category><![CDATA[carbon dioxide]]></category>

		<guid isPermaLink="false">http://trueslant.com/eilenezimmerman/?p=698</guid>
		<description><![CDATA[A new study, “Flying into the Future: Aviation Emissions Scenarios to 2050” in the American Chemical Society’s Environmental Science &#38; Technology journal, reports that aviation is now a main driver of global warming. Right now, international aviation isn’t even included in the Kyoto Protocol, although it’s a source of 60 percent of the carbon dioxide [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://trueslant.com/eilenezimmerman/files/2010/06/images.jpeg"><img class="alignleft size-full wp-image-699" title="images" src="http://trueslant.com/eilenezimmerman/files/2010/06/images.jpeg" alt="" width="160" height="101" /></a>A new study, <a href="http://pubs.acs.org/doi/full/10.1021/es902530z?cookieSet=1" target="_blank">“Flying into the Future: Aviation Emissions Scenarios to 2050” </a>in the American Chemical Society’s <em>Environmental Science &amp; Technology</em> journal, reports that aviation is now a main driver of global warming. Right now, international aviation isn’t even included in the Kyoto Protocol, although it’s a source of 60 percent of the carbon dioxide emissions from aircraft, according to study author Bethan Owen and her colleagues, David S. Lee and Ling Lim. And although it’s not a main driver of global warming right now, it will be. According to the study:</p>
<blockquote><p>Even though there have been significant improvements in fuel efficiency through aircraft technology and operational management, this has been outweighed by the increase in air traffic.</p></blockquote>
<p>Global air traffic is contributing between 2-3 percent of carbon dioxide emissions—the main greenhouse gas in global warming. Scientists predict those emissions will probably double or triple within the next 50 years, which means by 2100 they could be seven times what they are now.</p>
<p>It seems the news linking airlines and carbon dioxide emissions just keeps getting worse. Two years ago a report from the U.S. Department of Transportation, Eurocontrol, the Manchester Metropolitan University and a technology company, QinetiQ, used various models to calculate fuel use and projected out to 2025 what emissions would be like. Jeff Gazzard, a spokesperson for the Aviation Environment Federation <a href="http://www.wired.com/autopia/2008/05/airline-emissio/" target="_blank">was quoted in <em>Wired</em></a> saying:</p>
<blockquote><p>Growth of CO2 emissions on this scale will comfortably outstrip any gains made by improved technology and ensure aviation is an even larger contributor to global warming by 2025 than previously thought.</p></blockquote>
<p>What’s to be done? It often seems an intractable problem. We could all fly less, for one, but that&#8217;s neither likely nor realistic. The aviation industry has acknowledged that if it goes unchecked, the industry will become the biggest emitter of greenhouse gas in the developed world. <a href="http://www.guardian.co.uk/environment/2009/sep/21/airlines-carbon-emissions-cut" target="_blank">A year ago, the European airline industry pledged to slash carbon dioxide emissions in half by 2050</a>, which would likely involve carbon offsets or trading schemes and force up airfares. But there could be another race that comes out of it: one among manufacturers,  trying to harness new technologies to create greener airplanes.</p>
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		<title>Why You Shouldn&#8217;t Do Genetic Testing On Yourself</title>
		<link>http://trueslant.com/eilenezimmerman/2010/05/26/dtc-dna-test-kits/</link>
		<comments>http://trueslant.com/eilenezimmerman/2010/05/26/dtc-dna-test-kits/#comments</comments>
		<pubDate>Thu, 27 May 2010 00:49:27 +0000</pubDate>
		<dc:creator>Eilene Zimmerman</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[CVS]]></category>
		<category><![CDATA[direct-to-consumer]]></category>

		<guid isPermaLink="false">http://trueslant.com/eilenezimmerman/?p=690</guid>
		<description><![CDATA[DNA testing has been in the news a lot lately.  This week Jayann Sepich was in San Diego to promote DNA testing for felons upon arrest. Her daughter, Katie, was brutally raped and murdered while a grad student at New Mexico State University in 2003, and her body was set on fire and abandoned. Because [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://trueslant.com/eilenezimmerman/files/2010/05/images1.jpg"><img class="alignleft size-full wp-image-691" title="images" src="http://trueslant.com/eilenezimmerman/files/2010/05/images1.jpg" alt="" width="150" height="100" /></a>DNA testing has been in the news a lot lately.  <a href="http://www.kpbs.org/news/2010/may/26/dna-sampling-gives-rise-court-battle/" target="_blank">This week Jayann Sepich was in San Diego to promote DNA testing for felons upon arrest</a>. Her daughter, Katie, was brutally raped and murdered while a grad student at New Mexico State University in 2003, and her body was set on fire and abandoned. Because she fought her attacker, Katie’s fingernails had traces of his blood and skin—DNA from that skin and blood were taken, but a match wasn’t made until three years later, when a man convicted of burglary had his DNA sampled. Although this man had been arrested for burglary three <em>months</em> after he murdered Katie,  no DNA sample had been taken then, because the law said that only if a felon is <em>convicted</em>—not arrested&#8211; is a DNA sample taken. Jayann Sepich is trying to change that, to get states to adopt Katie’s Law—which says when a person is arrested for a felony&#8211;at the time of booking when fingerprints and mugshots are taken&#8211;the inside of their cheek is swabbed, and a DNA profile is extracted and entered into a database.</p>
<p>Largely because of her efforts, 23 states now have Katie’s Law on the books. Prop 69, California’s version of the law, passed in 2004. The ACLU though, has challenged the law’s constitutionality—they say it violated the “unreasonable search” protection of the Fourth Amendment and citizen’s fundamental right to privacy under the 4<sup>th</sup> Amendment.</p>
<p>Jayann was the guest of Life Technologies, a Carlsbad, Calif. company that manufactures forensic DNA kits.  And although genetic testing helped find Katie Sepich’s murderer—forensic DNA tests are more like fingerprints, used for identification, and &#8220;provide identification while providing anonymity in terms of a person&#8217;s medical history,&#8221; wrote Tim Ingersoll, a spokesperson for Life Technologies, in an email.</p>
<p>A different animal, however, are consumer-friendly, over-the-counter genetic test kits&#8211;and they are generating controversy.  On May 19<sup>th</sup>, the House Committee on Energy and Commerce sent a nasty letter to CEOs of three companies that make these kits—23andMe, Navigenics and Pathways Genomics Corp.</p>
<p>Here’s an excerpt from the letter:</p>
<blockquote><p>The Committee is requesting information from the companies on several aspects of the tests: How the companies analyze test results to determine consumers’ risk for any conditions, diseases, drug responses, and adverse reactions; the ability of the companies’ genetic testing products to accurately identify any genetic risks; and the companies’ policies for the collection, storage, and processing of individual genetic samples collected from consumers.</p></blockquote>
<p>According to<em> <a href="http://www.genomicslawreport.com/index.php/2010/05/24/transparency-first-a-proposal-for-dtc-genetic-testing-regulation/#more-3548" target="_blank">Genomics Law Report</a>:</em></p>
<blockquote><p>The Committee appears to be interested in gathering information. Lots and lots of information. The letters are impressively broad in their scope, which is unsurprising given that this is the first publicly reported Congressional investigation into the current generation of DTC genetic testing companies.</p></blockquote>
<p>Walgreens and CVS had announced agreements with Pathway Genomics to sell its genetic testing kit in their stores nationwide—and those kits claim the ability to test for more than 70 health issues, according to a story in <em><a href="http://www.technologyreview.com/biomedicine/25381/" target="_blank">Technology Review,</a></em> including predispositions to Alzheimer’s, breast cancer and diabetes. But after the Committee started questioning the tests, the FDA began questioning the legality of selling them direct to consumers, and Walgreens decided to put its plans on hold.</p>
<p>The problem is one of a lack of consistency among states, in terms of regulating these tests.  Although you can get tests like these online, something about having them poking out of the shelves of CVS and Walgreens made Congress and the FDA nervous, but the folks at the <em>Genomics Law Repor</em>t say a regulatory response to direct-to-consumer genetic test kits is way overdue anyway, so maybe the freakout is a good thing.</p>
<p>Letting consumers conduct genetic testing on themselves to determine what diseases they might be at risk for raises a lot of thorny issues, but one big concern is how consumers will use the information, and if they will even really understand it. Regulation may not be the best way to figure this out, since regulation doesn’t necessarily educate. It would be far better to work on improving the FDA’s and the general public’s understanding of just what the results of these tests mean and how best to use the information.  And companies like Pathway Genomics need to increase their transparency, disclosing more thoroughly the limitations of their tests and services and make it clear that the results of a test—without some guidance, interpretation and context from a doctor—can be a dangerous thing.</p>
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		<title>A Smartphone App for the Oil Spill</title>
		<link>http://trueslant.com/eilenezimmerman/2010/05/20/app-for-oil-spill/</link>
		<comments>http://trueslant.com/eilenezimmerman/2010/05/20/app-for-oil-spill/#comments</comments>
		<pubDate>Thu, 20 May 2010 18:38:52 +0000</pubDate>
		<dc:creator>Eilene Zimmerman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[Crisis Commons]]></category>
		<category><![CDATA[San Diego State University]]></category>
		<category><![CDATA[Slick View]]></category>
		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://trueslant.com/eilenezimmerman/?p=668</guid>
		<description><![CDATA[As the engineering professor from Purdue University, Steve Wereley, told the Senate this week, the BP oil leak is larger than we thought.  His estimate of the spill is based on analysis of a video showing a gusher of oil coming from near where the well’s blowout-preventer was.  According to an NPR story about this: [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_678" class="wp-caption alignleft" style="width: 112px"><a href="http://trueslant.com/eilenezimmerman/files/2010/05/oil-reporter-174x3003.png"><img class="size-full wp-image-678" title="oil-reporter-174x300" src="http://trueslant.com/eilenezimmerman/files/2010/05/oil-reporter-174x3003-e1274381052724.png" alt="" width="102" height="176" /></a><p class="wp-caption-text">crisiscommons.org</p></div>
<p>As the engineering professor from Purdue University, Steve Wereley, told the Senate this week, the BP oil leak is larger than we thought.  His estimate of the spill is based on analysis of a video showing a gusher of oil coming from near where the well’s blowout-preventer was.  <a href="http://www.npr.org/templates/story/story.php?storyId=126975907" target="_blank">According to an NPR story about this:</a> Dr. Wereley used a:</p>
<blockquote><p>well-established scientific technique to measure flow from the biggest of three leaks near the seafloor, he determined that the flow coming out of the end of the pipe could be 10 times the size of the official figure.</p>
<p>At a hearing on Capitol Hill on Wednesday, he said that leak alone appears to be bigger than the official estimate of 5,000 barrels a day. &#8220;What I get is 25,000 barrels a day coming out of that tiny hole — that&#8217;s a 1.2-inch hole,&#8221; he said, adding that it seemed &#8220;incomprehensible.&#8221; Wereley says the oil in this part of the pipe is under tremendous pressure. Add his current figure to last week&#8217;s estimate of about 70,000 barrels a day, and his total approaches 100,000 barrels a day. And, there&#8217;s another leak he has yet to analyze.</p>
<p>When asked Wednesday what the likelihood was that BP&#8217;s figures were accurate, Wereley said he didn&#8217;t see &#8220;any possibility, any scenario under which their number is accurate.&#8221;</p></blockquote>
<p>It’s frustrating not to be able to do much about this, except listen to the increasingly bad news and worry.  Although if you have a smartphone, you might soon be able to at least document and follow the oil spill’s effect on the coastline.</p>
<p>A new app from researchers at <a href="http://citi.sdsu.edu/" target="_blank">The Visualization Center at San Diego State University</a> and <a href="http://crisiscommons.org/" target="_blank">Crisis Commons</a>, an online community that uses technology to respond to crises, would allow users to take photos of the coast, send them back to San Diego with a time stamp and GPS location, and have them processed with all the other photos, creating a map of the coast along the Gulf of Mexico. The maps will be available to the public, and will show changes to the coast over time, according to an article about the app by <a href="http://chronicle.com/blogPost/App-From-San-Diego-State-U-to/23938/?sid=wc&amp;utm_source=wc&amp;utm_medium=en" target="_blank">Mary Helen Miller in The Chronicle of Higher Education</a>.  The new application is called Slick View (get it?).  Eric Frost, director of the SDSU Visualization Center, told Miller: “If you took tens of thousands of pictures, especially if you took them all at once, you would have an extraordinary view of the oil spill in a way that’s never existed before.”</p>
<p>But what would you use it for?  Those seeking to mitigate this monumental disaster could conceivably use the maps to figure out where to use oil-containment booms or to see where oil made it through booms, according to the story.  And scientists might be able to use the data to study the oil’s effect on vegetation, or make predications about how weather will affect the spill. Although it won’t make this disaster any less painful, it might help us learn from it.</p>
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		<title>Kids Kill Kids When There&#8217;s A Gun in the House</title>
		<link>http://trueslant.com/eilenezimmerman/2010/05/19/kids-and-guns/</link>
		<comments>http://trueslant.com/eilenezimmerman/2010/05/19/kids-and-guns/#comments</comments>
		<pubDate>Wed, 19 May 2010 05:32:48 +0000</pubDate>
		<dc:creator>Eilene Zimmerman</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[David Hemenway]]></category>
		<category><![CDATA[guns]]></category>
		<category><![CDATA[Harvard School of Public Health]]></category>
		<category><![CDATA[Matthew Miller]]></category>
		<category><![CDATA[NRA]]></category>
		<category><![CDATA[RAND]]></category>

		<guid isPermaLink="false">http://trueslant.com/eilenezimmerman/?p=661</guid>
		<description><![CDATA[As if we needed any more proof to fight the fanatics at the NRA claiming that every home should have a gun… (and every car, truck, footlocker, desk drawer, etc.)… New research from the Harvard School of Public Health informs us that more than three-quarters of children under 15 who die in shooting accidents are [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_662" class="wp-caption alignleft" style="width: 241px"><a href="http://trueslant.com/eilenezimmerman/files/2010/05/300px-Kids-guns.jpg"><img class="size-medium wp-image-662" title="300px-Kids-guns" src="http://trueslant.com/eilenezimmerman/files/2010/05/300px-Kids-guns-231x300.jpg" alt="" width="231" height="300" /></a><p class="wp-caption-text">from http://kids.lovetoknow.com</p></div>
<p>As if we needed any more proof to fight the fanatics at the NRA claiming that every home should have a gun… (and every car, truck, footlocker, desk drawer, etc.)… <a href="http://www.hsph.harvard.edu/news/press-releases/2010-releases/young-victims-unintentional-shootings.html?utm_souce=Reeder&amp;utm_medium=RSS&amp;utm_campaign=press-releases" target="_blank">New research from the Harvard School of Public Health</a> informs us that more than three-quarters of children under 15 who die in shooting accidents are shot by someone else, usually another child. The study was the first multi-state, in-depth study of who fires the shots that kill unintentionally.  <a href="http://www.hsph.harvard.edu/faculty/david-hemenway">David Hemenway</a>, director of the Harvard Injury Control Research Center at HSPH, and colleagues Catherine Barber and <a href="http://www.hsph.harvard.edu/faculty/matthew-miller">Matthew Miller</a>, used data from 17 states participating in the National Violent Death Reporting System (NVDRS) of the Centers for Disease Control and Prevention from 2003 to 2006 to determine who fired the shot in unintentional firearm fatalities. Among the 363 unintentional firearm deaths, about half were inflicted by others. The percentage that was other-inflicted declined with the victim’s age. For shooting victims under age 15, 78 percent were other-inflicted, while among those age 55 and over, 81% had shot themselves. (just how it’s determined if those shots were meant as suicide, I have no idea…)</p>
<p>Perhaps the saddest thing about this study is this bit of info from HSPH:</p>
<blockquote><p>In the large majority of shootings that were other-inflicted, the shooter was young; four out of five of the shooters were under age 25, and one in three were under age 15. Fifty-nine percent of the fatal incidents took place in a home; among these, over a third took place in a home other than the victim’s. The shooters were well known to the victims: 47% of shooters were related to the victim, most often the victim’s brother. Another 43% of shooters in these incidents were friends of the victim. Most of the remaining shooters were acquaintances: fewer than 2% were strangers.</p></blockquote>
<p>What this says, it seems, is that having a gun in your house is a really bad idea.  Why gun advocates seem to believe that a gun in the house makes us <em>safer</em>, I will never understand.  In fact in more than one-third of American homes with children, there are guns. Many of these are left unlocked or loaded or both. Says Hemenway: “The young age of most of the shooters and victims shows what can happen when young people get their hands on a gun,” said Hemenway. “Youth with guns are a danger to themselves, but even more so to their friends and family.</p>
<p><a href="http://www.rand.org/pubs/research_briefs/RB4535/index1.html" target="_blank">According to research by RAND Health</a>, 34 percent of children in the U.S. (and that’s more than 22 million kids in 11 million homes) live in a house with at least one firearm. In 69 percent of homes with firearms and children, more than one firearm is present. RAND’s report on the topic said that many firearms in homes with children are “dangerously accessible. In nine percent of homes with children and firearms, at least one firearm is stored unlocked and loaded, and in another four percent, at least one firearm is unlocked, unloaded but stored with ammunition.” We are talking, here, about 13 percent of U.S. homes with kids—2.6 million children in 1.4 million homes—that have guns around, unlocked, near ammo, ready to go.</p>
<p>And yet gun advocates are so confident about the safety&#8211;and necessity&#8211;of firearms they feel its fine and family-friendly to carry some heat into the local Starbucks, or cheer the lifting of bans on guns in national parks, descend on Washington D.C. and other cities in April with holstered handguns and unloaded rifles strung over shoulders to claim their Second Amendment rights, or push—<a href="http://www.thetelegraph.com/articles/carry-37422-concealed-gun.html" target="_blank">as they did in March in Illinois</a>—for the right to carry a concealed weapon.  And the debate, sadly, has become so intractable that neither this nor any other study is likely to change their minds.</p>
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		<title>Social Networking Upstarts at diaspora* Raise $100K From a Public Angry at Facebook</title>
		<link>http://trueslant.com/eilenezimmerman/2010/05/13/diaspora-challenges-facebook/</link>
		<comments>http://trueslant.com/eilenezimmerman/2010/05/13/diaspora-challenges-facebook/#comments</comments>
		<pubDate>Thu, 13 May 2010 19:29:23 +0000</pubDate>
		<dc:creator>Eilene Zimmerman</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Dan Grippi]]></category>
		<category><![CDATA[diaspora*]]></category>
		<category><![CDATA[Ilya Zhitomirskiy]]></category>
		<category><![CDATA[Kickstarter]]></category>
		<category><![CDATA[NYU]]></category>
		<category><![CDATA[Raphael Sofaer]]></category>

		<guid isPermaLink="false">http://trueslant.com/eilenezimmerman/?p=647</guid>
		<description><![CDATA[With anger towards Facebook and it’s privacy policies—which require users wanting to protect their privacy navigate a maze of opt-out menus that are part of its “Instant Personalization” feature—it’s not surprising that a very young group of upstarts is staring a social network in response. In fact rumors circulated at the end of last month [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_650" class="wp-caption alignleft" style="width: 279px"><a href="http://trueslant.com/eilenezimmerman/files/2010/05/this_is_us1.jpg"><img class="size-full wp-image-650" title="this_is_us" src="http://trueslant.com/eilenezimmerman/files/2010/05/this_is_us1.jpg" alt="" width="269" height="291" /></a><p class="wp-caption-text">the founders of diaspora*, taken from the ReadWriteWeb site</p></div>
<p>With anger towards Facebook and it’s privacy policies—which require users wanting to protect their privacy navigate a maze of opt-out menus that are part of its “Instant Personalization” feature—it’s not surprising that a very young group of upstarts is staring a social network in response. In fact <a href="http://twitter.com/nickbilton/status/13012581261" target="_blank">rumors circulated at the end of last month </a>that CEO Mark Zuckerberg “doesn’t believe in privacy.”</p>
<p>Then NY Senator Charles Schumer petitioned the FTC to request the agency look at the issue of social networks’ privacy policies. Schumer and three other senators also penned an open letter to Zuckerberg expressing their concerns</p>
<p>So now comes <a href="http://joindiaspora.com/" target="_blank">diaspora</a>*, a social networking project started by four NYU programming students (in the photo <a href="http://www.nytimes.com/2010/05/12/nyregion/12about.html?src=me&amp;ref=general" target="_blank">in a recent NYT story</a>, almost none of them looks old enough to shave) in an effort to create a social network that will allow you to connect with others but not have to give up lots of private, personal information to do so. Today—May 13<sup>th</sup>—the site’s founders hit $100,000 in financing, from the public, mind you, not venture capitalists, that will allow them to spend the summer building <a href="http://news.cnet.com/8301-13577_3-20004895-36.html" target="_blank">what they have said </a>will be “an open source personal web server that will put individuals in control of their data.” A chunk of that funding came from international sources as well, and on the diaspora* site, the founders write: “…we had no idea we would get such worldwide support….”</p>
<p>The fundraising platform they are using is called <a href="http://www.kickstarter.com/" target="_blank">Kickstarter.com</a>&#8211;which allows artists, journalists, musicians, designers, inventors and the like to solicit funds from the public online&#8211;and diaspora* has wildly exceeded their initial goal of $10,000. (just looking around Kickstarter’s site give you hope for the future—lots of innovative projects garnering public support.)</p>
<p>The four guys—Dan Grippi, Max Salzberg, Raphael Sofaer and Ilya Zhitomirskiy—met at <a href="http://www.cims.nyu.edu/" target="_blank">NYU’s Courant Institute of Mathematical Sciences</a> and are capitalizing on growing animosity towards Facebook.  <a href="http://www.eff.org/deeplinks/2010/04/facebook-timeline" target="_blank">Kurt Opsahl did a great timeline </a>(though it’s not actually a timeline) of “Facebook’s Eroding Privacy Policy” on the Electronic Frontier Foundation website that chronicles the oppressive, rising control over your information the site has continued to implement. In 2005, for instance, none of your personal information submitted to Facebook would be available to users of the site who didn’t also belong to at least one of the groups you belonged to. By April 2010, the site’s privacy policy was thus: “When you connect with an application or website it will have access to General Information about you.” Somehow the upper-case General Information makes Facebook seem less like a cool social network and more like, well, the Chinese government. That’s a lot of control over a lot of information.</p>
<p>The guys behind diaspora* are important because they challenge the status quo. They want to use a decentralized, peer-to-peer approach to networking. What does that mean? I’m not technically savvy enough to explain, but <a href="http://www.readwriteweb.com/archives/diaspora_project_building_the_anti-facebook.php" target="_blank">the people at ReadWriteWeb are</a>:</p>
<blockquote><p>Instead of being a singular portal like Facebook, Diaspora is a distributed network where separate computers connect to each other directly, without going through a central server of some sort.</p>
<p>Once set up, the network could aggregate your information &#8211; including your Facebook profile, if you wanted. It could also import things like tweets, RSS feeds, photos, etc., similar to how the social aggregator <a href="http://www.friendfeed.com/">FriendFeed</a> does. A planned plugin framework could extend these possibilities even further.</p>
<p>Your computer, called a &#8220;seed&#8221; in the diaspora* setup, could even integrate the connected services in new ways. For example, a photo uploaded to <a href="http://www.flickr.com/">Flickr</a> could automatically be turned into a Twitter post using the caption and link.</p></blockquote>
<p>And yes, there is some concern that this could be a technical challenge to would-be users “because not everyone will be technically capable (or interested in) setting up their computer to function as a seed,” according to the same post. But ReadWriteWeb commented that there are plans to offer a paid turnkey service too, similar to Worldpress.com, the blogging platform. So, perhaps you could customize your diaspora* or opt for an easy-to-use free version instead.</p>
<p>There’s a lot of hope that this will give Facebook a run for its money. The <em>Times</em> says the “diaspora* crew has no doubts about the sprawling strengths and attractions of existing social networks”. (As of today &#8220;joindiaspora&#8221; has nearly 14,000 followers on Twitter.) “So many people think it needs to exist,” Mr. Salzberg told the <em>Times</em>. “We’re making it because we want to use it.” Me too.</p>
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		<title>We Are Using Really Old Technology to Clean Up the Oil Spill</title>
		<link>http://trueslant.com/eilenezimmerman/2010/05/05/oil-spill-cleanup/</link>
		<comments>http://trueslant.com/eilenezimmerman/2010/05/05/oil-spill-cleanup/#comments</comments>
		<pubDate>Wed, 05 May 2010 19:21:33 +0000</pubDate>
		<dc:creator>Eilene Zimmerman</dc:creator>
				<category><![CDATA[Environment]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[booms]]></category>
		<category><![CDATA[cleanup]]></category>
		<category><![CDATA[Popular Mechanics]]></category>
		<category><![CDATA[skimmers]]></category>

		<guid isPermaLink="false">http://trueslant.com/eilenezimmerman/?p=628</guid>
		<description><![CDATA[The effectiveness of the cleanup of the massive oil slick—which has tripled in size over the last two days&#8211;from the explosion of BP’s oil rig Deep Horizon in the Gulf Mexico will be both a matter of speed and technology. And on both fronts, we may lose.
Anyone who’s had seventh grade science knows oil and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://trueslant.com/eilenezimmerman/files/2010/05/capt.0e2da88cdf7146f094af5360e2ee180f-0e2da88cdf7146f094af5360e2ee180f-0.jpg"><img class="alignleft size-full wp-image-629" title="Louisiana Oil Rig Explosion/Greenpeace Photo" src="http://trueslant.com/eilenezimmerman/files/2010/05/capt.0e2da88cdf7146f094af5360e2ee180f-0e2da88cdf7146f094af5360e2ee180f-0.jpg" alt="" width="213" height="136" /></a>The effectiveness of the cleanup of the massive oil slick—which has tripled in size over the last two days&#8211;from the explosion of BP’s oil rig Deep Horizon in the Gulf Mexico will be both a matter of speed and technology. And on both fronts, we may lose.</p>
<p>Anyone who’s had seventh grade science knows oil and water don’t mix, which is why all that oil is floating on the surface of the ocean right now. After an oil spill, cleanup protocol usually involves the use of booms to contain it and floating skimmers to remove it. This is a lot tougher than it sounds and typically only 10-15 percent of the oil in major maritime spills is actually recovered.  The longer the oil is in the water, the less usable it is—because of salt, sediment and other stuff in the water. This includes all the oil destined for the southeastern coastline, because it will probably become a tar-like material that sticks to the beach. It’ll have to be disposed of in the landfill.</p>
<p>Booms and skimming are what we were doing as far back as 1969, when a Union Oil well blew out five miles off the coast of Santa Barbara, Calif. It was dispersed with chemicals, soaked up with straw and other materials, <a href="http://www.washingtonpost.com/wp-dyn/content/article/2010/05/03/AR2010050302781.html?sid=ST2010050304543&amp;loc=interstitialskip" target="_blank">according to a story in the <em>Washington Post</em>.</a> Here we are, 40 some-odd years later facing possibly the worst environmental disaster in U.S. history, and the tools we’ve got to use are pretty much the same.  According to that story in the <em>Post</em>:</p>
<blockquote><p>From the mid-&#8217;80s, it is the same thing,&#8221; said Lois Epstein, an Alaska-based engineering and policy consultant to nonprofit conservation organizations. &#8220;At the time of the Valdez spill, we were utilizing booming and dispersants and controlled burns &#8212; the same three major techniques as now.</p></blockquote>
<p>The reason for the lack of technological innovation for this sort of cleanup? “A failure of imagination” said Byron W. King, an energy analyst at Agora Financial &#8220;The industry says it never had a blowout,&#8221; he said, and as a result the oil  &#8221;industry is not going to spend good money on problems that it says aren&#8217;t there.&#8221;  King said:</p>
<blockquote><p>You need new technology to deal with the problems that your other new technology got you.&#8221; The federal government, he added,  &#8220;instead of just collecting its royalties, should have made sure that research took place.&#8221;</p>
<p>The most visible tool for containing the oil slick is the long string of floating plastic booms. Half a million feet of booms are on hand and about half of them have been set out so far, but they work best in calm seas.</p>
<p>&#8220;They presume oil is floating on the surface and the sea is still,&#8221; said Hammond Eve, a former specialist in the environmental impact of offshore drilling at the Minerals Management Service who lives just east of New Orleans. &#8220;The sea is certainly not still now. They don&#8217;t stick up very high. The waves are going right over them, the oil&#8217;s going right over them. They don&#8217;t work very well.&#8221;</p></blockquote>
<p>And nearly impossible to clean up will be whatever is below the surface. UC Berkeley engineering professor<a href="http://news.yahoo.com/s/ap/20100501/ap_on_bi_ge/us_gulf_oil_spill" target="_blank"> Robert Bea, who serves on a National Academy of Engineering panel on oil pipeline safety, told Yahoo News</a>, &#8220;There&#8217;s an equal amount that could be subsurface too.&#8221; And that oil below the surface &#8220;is damn near impossible to track.&#8221;  <a href="http://www.popularmechanics.com/science/energy/coal-oil-gas/state-of-oil-cleaning-tech" target="_blank"><em>Popular Mechanic</em>s has very good piece by Joe Hasler </a>that gives an overview of the cleanup technologies on hand for cleaning up the spill. The  author called the situation: &#8220;Humpty Dumpty.”  There are three approaches, none of them new. The boom and skimmer tactic,  applying chemical dispersements, and burning the collected oil.  According to the story:</p>
<blockquote><p>Dr. Gerald Graham, a 30-year veteran in the oil spill business, says all three standard approaches remain essentially the same as they were at the time of the <em>Exxon Valdez</em> spill, incremental improvements have been made in all areas. Booms are more resilient in fast currents, for example, and dispersants are considerably less toxic than they once were. The biggest improvements, according to Graham, have come in information technology and how responders collect and use data—oil spill response atlases, spill-trajectory modeling, satellite spill sensing, and using laser fluorosensors to detect spills from aircraft have all become commonplace in the years since <em>Exxon Valdez</em>.</p></blockquote>
<p>Finally <a href="http://www.csmonitor.com/USA/2010/0503/How-to-stop-the-BP-oil-spill-What-else-can-be-tried-now" target="_blank">a report in the Christian Science Monitor on Monday</a> reminded us that BP hasn’t been able to manually shut the blowout preventer either—the shut valves on the wellhead&#8211; and that it could take three months to drill a relief well.  BP is trying to put a containment structure over the wellhead that would capture the oil and pump it to the surface, but so far, it hasn&#8217;t happened.  And the EPA? They are doing a lot of monitoring, but that’s about all they can do.  Track and monitor the government’s response to the spill <a href="http://www.epa.gov/bpspill/" target="_blank">here</a> and <a href="http://www.whitehouse.gov/blog/2010/05/01/response-oil-spill-5110" target="_blank">here</a>.</p>
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		<title>Are You A Beautiful Job Seeker? Upload Your Picture And Find Out!</title>
		<link>http://trueslant.com/eilenezimmerman/2010/05/01/beautiful-job-seeker/</link>
		<comments>http://trueslant.com/eilenezimmerman/2010/05/01/beautiful-job-seeker/#comments</comments>
		<pubDate>Sat, 01 May 2010 16:02:14 +0000</pubDate>
		<dc:creator>Eilene Zimmerman</dc:creator>
				<category><![CDATA[Science]]></category>
		<category><![CDATA[Women]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[BeautifulJobSeeker.com]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[job board]]></category>
		<category><![CDATA[unemployment]]></category>

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		<description><![CDATA[Taking the concept of the niche job board to a new level comes BeautifulJobSeekers.com. The release announcing the site’s creation tells us that as current unemployment rates spike &#8216;through the roof&#8217; [for some reason the writers of this release felt the need to put that phrase in single quotes…] the competition in the job market [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://trueslant.com/eilenezimmerman/files/2010/05/images.jpg"><img class="alignleft size-full wp-image-624" title="images" src="http://trueslant.com/eilenezimmerman/files/2010/05/images.jpg" alt="" width="103" height="134" /></a>Taking the concept of the niche job board to a new level comes <a href="http://beautifuljobseekers.com/" target="_blank">BeautifulJobSeekers.com.</a> The release announcing the site’s creation tells us that as current unemployment rates spike &#8216;through the roof&#8217; [for some reason the writers of this release felt the need to put that phrase in single quotes…] the competition in the job market has also increased. &#8216;Standing out from the crowd’ there we go with the single quotes again] has become even more important for job seekers than ever before. In turn, employers may put a greater emphasis on beauty, attractiveness and good looks. Gone are the days, where &#8216;having skills and talent&#8217; [sic on the single quotes again] alone was sufficient.” Yeah, gone are <em>those</em> days. The days when you had to have actual, tangible qualifications. Now a little Botox here, a good bra, losing that extra ten—that’s what will get you your dream job.</p>
<p>Ralph vanTroost, the site’s founder, calls his job board “a beautiful solution.”  (Rather than, say, a shallow solution.) He is quoted as saying:</p>
<blockquote><p>I figured if no-one else is going to close this ugly gap between beautiful job seekers and employers looking to hire them, I&#8217;m going to do it myself. So, I founded BeautifulJobSeekers.com to find the right match. It&#8217;s very straightforward actually; we bring together the beauty, the employer and the job!</p></blockquote>
<p>Just who decides who makes it as a Beautiful Job Seeker, as opposed, say, to a Qualified Job Seeker or an Intelligent Job Seeker or even a Talented Job Seeker, is a bit murky. It appears this is how it will work: You have to upload your photo and visitors to the site rate your attractiveness. Score high enough and you’re a Beautiful Job Seeker, and the site will match you up with an employer.</p>
<p>I went on the site and was asked to register, which included loading a photo (I chose a dog wearing a tux) but had lots of trouble just getting through registration. Although it seems there are companies advertising jobs on the site, I can’t see any of them yet… I’m not a confirmed Beautiful Job Seeker (and may likely never be…) but I can’t imagine the kind of companies that really care how good looking their employees are… unless it’s a bar, perhaps, or an escort service.</p>
<p>Even if you skip the obvious discussion about the kind of employer that would seek someone on a job board like this, you could ask: do beautiful people really need their own job board? A study published two years ago in <em>Annals of the New York Academy of Sciences </em>found that “the attractiveness of interviewees can significantly bias outcome in hiring practices, showing a clear distinction between the attractive and average looking interviewees in terms of high and low status job packages offered,” <a href="http://www.scienceblog.com/cms/who-knew-good-looking-people-get-better-jobs-14974.html" target="_blank">according to a write up about it on ScienceBlog</a>. The piece went on to quote the authors of that study:</p>
<blockquote><p>When someone is viewed as attractive, they are often assumed to have a number of positive social traits and greater intelligence,” say Carl Senior and Michael J.R. Butler, authors of the study. This is known as the ‘halo effect’ and it has previously been shown to affect the outcome of job interviews.</p></blockquote>
<p>The good news, I guess, is that there doesn’t seem to be a whole lot of demand, just yet, for beautiful people. And very few, ironically, in the land of beautiful people—California.</p>
<p>Mary Ann Milbourn, <a href="http://economy.freedomblogging.com/2010/05/01/does-beauty-count-in-getting-a-job/31971/" target="_blank">who blogs about the economy for the Orange County Register,</a> did manage to navigate registration and poke around the site. She wrote:</p>
<blockquote><p>Apparently there&#8217;s no great demand for beautiful people in Orange County &#8212; or Southern California for that matter.  Only two jobs are listed in California.  Both are in Oakland.Other areas apparently have a beautiful-people workforce deficiency. The other 20 jobs listed are in other states, mostly in the East.</p></blockquote>
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