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Jun. 7 2009 - 10:44 pm | 19 views | 1 recommendation | 15 comments

Your Slant on True/Slant

Welcome to the Beta launch of True/Slant.

True/Slant sprang to life eight weeks ago as an original content news network. Before that, it was a PowerPoint presentation. Before that, it was an idea. Before that, it was a dream.

We’re a small team. Each joined at just the right time, with just the right background. At one point, we worked in a tiny, windowless room we called the “Box.” Still, we always believed.

Along the way came our contributors. A few curious souls listened to our pitch and signed up. Then a few more said, “I’m in.” Soon, we were at 65. Today, True/Slant has more than 100 experienced and knowledgeable contributors covering a broad range of topics.

For me, it has been an inspiring journey.  Then, last month, 260,000 news enthusiasts visited our site. The entire team became fixated on what you clicked on, your comments and your interaction with contributors.

We’ve certainly learned a lot about what matters to digital news consumers:

– Knowledge and credibility.  In the moments after Air France Flight 447 tragically disappeared off the coast of Brazil, you sought out Miles O’Brien to help make sense of it all. You asked him questions and he quickly answered.

– Deep insights. You gravitated to Phil Zabriskie’s report on what it is like to be “Young and Afghan.” And to Michael Hastings’s explanation of why “The Army is a 24-Hour Gay Joke.” And to Ali Eteraz’s analysis of Barack Obama’s trip to Cairo in “Obama Was Up Against Napoleon.”

– Provocative commentary. Matt Taibbi grabbed your attention when he chided Republicans — and you came back for more when he dinged the Democrats. Viv Bernstein certainly riled up up the NASCAR crowd when she cited its role in helping to bring down General Motors.

– Intimacy. You all responded when Lisa Takeuchi Cullen brought the drama of her life into full focus.

–  One-on-one debates. Members and contributors alike can’t resist getting into it with Rick Ungar as he explores the intricacies of health care in America.

Yes, we’ve learned much. But we’re humbled every day by how your interests change. We’re challenged and exhilarated by the complex technology needed to make a dynamic news site like True/Slant work.

The news industry is undergoing a rapid and wrenching transformation as the digital world unfolds. We believe True/Slant separates itself from all other news sites in significant ways.

Yet, we also believe we’re a “bridge.” At its core, True/Slant has one critical mission: to combine the values and standards of traditional media that served the public interest so well for so long with the powerful dynamics of the Web.

We hope you will join True/Slant and engage with our contributors. As we like to say, “News is more than what happens.”


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6 T/S Member Comments Called Out, 15 Total Comments
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  1. collapse expand

    Mr. Dvorkin:
    I spent over a quarter century as a trade reporter then editor starting with the initiating of the Mercury program. I left the field in the ’80s. I hope True/Slant lives up to your idea.
    It may be a little point (I covered military as well as commercial aviation) but I am tired of “reporters” calling Marines “soldiers” and “newspeople” shilling their corporate products.

    John F Judge

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    Congratulations on the site, Lewis. It’s very interesting and I hope it’s a great success. It speaks to the issue you once taught me — “community, community, community.”
    Bob Meyers, National Press Foundation

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    First learned about the site reading Howard Kurtz’s Media Notes in the Post this AM. I signed up as soon as I saw that you’ve got Matt Taibbi here.

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    Joining your site – merely by signing up and actually committing – already I’m feeling a wave of relief. Rather than fighting reality, you have embraced it. And in one grand idea you have solved two intolerable situations by creating a safe haven for well-informed commentators while percolating the most insightful feedback to the surface.

    The web has so many unfiltered voices that it’s become a wild west of blogs and automatic news feeders and ill-informed ‘experts’ (and frankly, blowhards) into the hundreds of thousands. With so much chatter I just couldn’t bother with most of it anymore. It had become too time-consuming and tedious to find anything worth the trouble – or even something I didn’t already know (which is hardly asking very much!).

    The regular news outlets have simply thrown the barn door open – allowing everyone to post whatever hair-brained notions they can imagine (with threads very often devolving into finger-pointing and bickering). To find insightful user feedback in all of this (which really does enhance the news and commentary experience) can be a nauseating endeavor – if not nearly impossible.

    Thank you for thinking this through and embracing the future, rather than adding to the online cacophony.

    Your site is a breath of fresh air!

  5. collapse expand

    You’ve got serious “speed” and other issues here. I made three comments today: to return to them and the various contributors has been slowwww.
    Moving between contributors is difficult and looking for comments, the same. For example, I checked Stephney and repeatedly got his comments to comments but not the original comments themselves. I want to participate here, but something’s screwed up. This is the slowest site I know of. What’s up? You should check it out yourself.

  6. collapse expand

    It’s been fun watching you develop, but I gotta tell you I hate that non-called out comments are hidden. Not a problem with comments being called out by the thread author, but the extra clicks to see what everyone is saying are unnecessary.

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    P.S and if you’re not familiar with the system I suspect first time posters have assumed their post has dispersed. No way to know unless they know to click on “All comments”

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    Congratulations. Very cool concept.

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    I have to say that True/Slant has become my go to website for news of ALL kinds. I love reading about different aspects of life from all different types of people.
    I truely enjoy scanning through the different articles written by different contributors.
    True/Slant is my homepage and that will NEVER change.

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    About Me

    I'm the Founder and CEO of True/Slant. It's been a long journey: The New York Times, Newsweek, The Wall Street Journal, a little tabloid TV, Forbes, AOL -- and I certainly don't want to forget TMZ. I lived through a newspaper strike (sounds quaint, right?), the New York City Black Out in '77, my bout with the Cabbage Patch Dolls -- and a few stints on the unemployment line. I got hooked on the News business as the editor of the Daily Iowan, during the days of Vietnam, Watergate and Roe v. Wade. I can quote all the best lines from "All the President's Men," and I still think Howard Beale did it better than all the real-life pretenders who followed him. I owe so much to James Bellows -- a truly gifted editor, an extraordinary human being and a mentor who was always there for me.

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    Contributor Since: March 2009
    Location:New York City

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