What Is True/Slant?
275+ knowledgeable contributors.
Reporting and insight on news of the moment.
Follow them and join the news conversation.
 
Mar. 22 2010 - 10:13 am | 67 views | 0 recommendations | 1 comment

Slam Dunk: The Financial Impact of March Madness

By DIANE MERMIGAS
Lewis Clinch making a slam dunk vs.

Image via Wikipedia

And you thought March Madness was just about the best of college basketball.

Fast Company points out there is money for many in the NCAA tournament that has everyone buzzing — from websites like NCAA.com and CBSsports.com to the cities hosting the games.

According to WSJ.com, more people are viewing streaming video of the games. The opening day of the tournament drew 3 million unique visitors to March Madness OnDemand, or about 11 percent more than 2009.

This year’s take for CBS especially will be greater since it is charging twice as much as ($10) than in 2009 for its March Madness iTunes app, which is second only to the top selling MLB app. Looks like sports is giving music downloads a run for the money.

Check out the cool graphic at the Fast Company link below.

Slam Dunk: The Financial Impact of March Madness | The Upswing | Fast Company.

 
Previous Post:
Next Post:
 

More on True/Slant Right Now



Comments

DISPLAY
Called-Out Comments All comments
1 Total Comment
Post your comment »
 
DISPLAY
Called-Out Comments All comments
Log in for notification options
Comments RSS

Post Your Comment

You must be logged in to post a comment

Log in with your True/Slant account.

Previously logged in with Facebook?

Create an account to join True/Slant now.

Facebook users:
Create T/S account with Facebook
 

My T/S Activity Feed

 
     

    About Me

    I was multi-media before it was fashionable: a career business journalist covering entertainment, advertising and every kind of pre-digital media. My trademark was hard-to-get newsmaker interviews and breaking big stories until it became obvious industry leaders (like the rest of us) had more questions than answers. Shifting my byline column to big-picture analysis about developments and trends was a no-brainer in an era of headline streams and truncated thought without context. The only questions that matter now: What does it mean? What are the short and long-term implications? It is a perspective honed parenting four accomplished children, studying Arthurian literature (more relevant than it seems), and caring deeply about the transformation of all things media. Share your thoughts here on the extraordinary ways digital will continue reshaping our lives The Next Five Years or email me at mailto:dianemblog@gmail.com

    You can find my work at Mediapost, Seeking Alpha and The Hollywood Reporter.

    See my profile »
    Followers: 20
    Contributor Since: April 2009
    Location:Chicago