Global Currency, Economic Woes: An Albatross to Digital Growth
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The economic and more recent currency-related problems abroad are a big deal for media and any company seeking to participate in e-commerce, new paid content models and other boundless opportunities spurred by digital interactivity.
Global consumers and businesses must emerge from the recession free enough of debt and savvy enough about digital technology to invest and take risks. The Internet, while functional and fun, is far from realizing its full potential.
The paradigm shifts involving content creation and economics, marketing and commerce, mobile connectivity and personal relevance cannot occur in a vacuum. They rely on a financially healthy world willing to innovate against changing consumer behavior. As The Sunday New York Times reports, that fertile ground needed for growth is quick sand:
Greece’s problems, and those looming over its neighbors, have laid bare the dangers of divergent fiscal and political policies in the euro zone, calling into question the grand European experiment of squeezing 16 disparate countries into a monetary union.
via Is Greece’s Debt Trashing the Euro? – NYTimes.com.
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