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Sep. 26 2009 - 2:07 pm | 217 views | 0 recommendations | 3 comments

Google CEO at G-20: Collaborative Games = Workplace Success

collaborationg 1Google CEO Eric Schmidt made his own news at the G-20 in Pittsburgh this week suggesting that  multiplayer video games are good training for a career in tech and for the general workplace collaboration that fosters innovation.

“The game world is good training for a career in tech,” he said. “It teaches players to build a network, to use interactive skills and thinking.”

“Everything in the future online is going to look like a multiplayer game,” he said. “If  I were 15 years old, that’s what I would be doing right now.”

Schmidt’s remarks came during the question and answer portion of a G-20 Forum session sponsored by the Pittsburgh Technology Council.  Google’s own collaborative corporate culture is a testament to how it works.  ”Employees have to feel empowered,” Schmidt said. “That’s what makes people love what they do and where they work.”

Schmidt is not alone in his endorsement of a multiplayer game approach to building a more effective workplace. Deloitte consultants have contemplated this notion in their ongoing writings about The Big Shift — how digital technology is altering everything about business.

Learning to adopt, measure and master interactive business models is as critical to companies in every industry as rebounding from recession, the analysts said during a webcast last week. Building and harnessing the power of “collaborative curves” is central is a key to success:  “working, playing, and, learning together, can often be greater than the sum of our parts,” explain Deloitte analysts John Hagel, John Seely Brown and Lang Davison.

Such collaborative dynamics are already evident in the rapid gains being made from open source applications. But the analysts favorite example is the wildly popular online multiplayer role-playing game World of Warcraft.

The global WOW ecosystem is comprised by more than 11.5 million players who work with and against each other racking up  experience points awarded for meeting  progressively more difficult challenges – like demolishing an Orc hunter raid mythical land of Uldar.

The adopted personas, strategies, execution and teamwork make WOW a reasonable template for dealing constructively and creatively with real-world challenges working with others. As more participants join a carefully-designed work environment and  knowledge economy, the more valuable its resources become, and the faster players increase their improved performance.

It should make for some interesting office discussions at review time.


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  1. collapse expand

    [...] This post was mentioned on Twitter by CommuniClique and Nik Zul. Nik Zul said: Diane Mermigas – The Next Five Years – Google CEO at G-20 … http://bit.ly/r9uyf [...]

  2. collapse expand

    [...] I read an interesting post over the weekend from Diane Mermigas, who writes about the big-picture implications of technology. She discussed Google CEO Eric Schmidt’s assertion that multiplayer video games are good training for workplace collaboration. [...]

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I was multi-media before it was fashionable: a career business journalist covering entertainment, advertising and every kind of pre-digital media. My trademark was hard-to-get newsmaker interviews and breaking big stories until it became obvious industry leaders (like the rest of us) had more questions than answers. Shifting my byline column to big-picture analysis about developments and trends was a no-brainer in an era of headline streams and truncated thought without context. The only questions that matter now: What does it mean? What are the short and long-term implications? It is a perspective honed parenting four accomplished children, studying Arthurian literature (more relevant than it seems), and caring deeply about the transformation of all things media. Share your thoughts here on the extraordinary ways digital will continue reshaping our lives The Next Five Years or email me at mailto:dianemblog@gmail.com

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