Nike uses voice of Tiger Woods’ dead dad for creepy new ad
Have you seen the new Nike ad yet?
Seriously, WTF? Earl Woods died in 2006, and probably had no idea that his son would go on to be the world’s greatest philanderer. So this whole voice from beyond the grave treatment is just a bit too much to take. “I want to find out what your thinking was,” Earl says, as if eluding to the dozens of women Woods shagged behind his wife’s back. Let me tell you Earl, if you can hear me: Your son wanted to screw a stadium full of porn stars. That was his thinking. “And did you learn anything,” what about that, Tiger? Given your extensive research on how to be a complete and utter asshole to your wife and kids, what insight have you gained?
To be clear, I’ve long ago tired of the Woods saga, and feel a bit of relief that the guy will just get back on the golf course this week at The Masters. But for Nike to put forth this ad at this moment in the history of Tiger Woods’ life, that Woods agreed to let this abomination be made, well, it’s staggering. Are we, the audience supposed to go rush out and buy Nike product after watching this? Are we supposed to identify with the self-described inquisitive Earl Woods, whose ghostly figure now gazes at his only child and wonders, “Hey, son, what’s new in your world?”
Yes, hand it to Nike, they and their star certainly are promoting discussion. Maybe that was the plan all along. A boardroom marketing strategy dreamed up to educate America on the wrongs of marital infidelity, of which Woods Sr. was also said to have practiced while on this mortal coil. So, yes, let’s talk about it. What better way to start than by using a dead guy to do all the talking while the guy whose actions brought us to this point keeps his lips shut tight as he basks in the redemptive spirit of his late father.
See, Nike, with an assist from Earl, have absolved Tiger Woods. So let’s all get back to making gobs of money. Swoooooosh!