Jay Leno is New Coke
What do New Coke and the Jay Leno Show have in common? In each case, people tried it and they didn’t like it. Why? Because it sucked.
The only thing good about the epic fail of New Coke and The Jay Leno Show is the schaddenfreude of watching corporate wisdom fall flat on its face. No, not even Jerry Seinfeld or Bill Cosby, two esteemed NBC products for a time, could convince people the new version was better than the old.
While Coke ditched the brave new world, and invented “Classic” status to re-re-brand the drink, it remains to be seen what NBC will do now that Conan O’Brien has proven himself a more valuable commodity than the fast fading Leno. They can’t keep in Leno in the disastrous 10 p.m. slot, and they shouldn’t just plop this aging batman back in the old bat suit at the same bat time. All in all, a mammoth screw-up.