New Coke: Revolutionary Republican Rebranding
This week, the GOP launched a new effort to rebrand itself. The idea makes a lot of sense. Get away from the tired, southern, old white guy image, and go for something fresh. Immediately, however, the new effort seemed to backfire in a PR sense (and what other sense is there concerning rebranding), when House Minority Whip Eric Cantor tried to claim that “rebranding” was not the right word to describe the Republican strategy. Instead, he argued, the GOP would start talking to the American people about all of its new ideas even if those ideas—lower taxes, smaller government—haven’t changed all that much.
Presidential aspirant Mitt Romney is front and center in the negotiations concerning how to get people to stop thinking ill of his party, and he’s come up with a cheeky rebranding (sorry, Eric, we’re going to call a spade a spade on this one) concept. To hear him tell it, this whole tea party thing is just the beginning:
“We’re the party of the revolutionaries, they [Democrats] are the party of the monarchists.”
So, if they aren’t “going Galt”, they’re going Che Guevara? Oy vey. Romney went on to explain just how revolutionary this new Coke Republican party is in terms of actual policy proposals:
“We don’t have to come up with all the answers today. Thank goodness, we have a little time,” he said. “Certainly by 2010, we better.”