
Image by glassblower via Flickr
Surely you’re up on Silly Bandz?
They are the rubber bands of bright and various colors that you might have seen on the wrists of children lately. They differ from regular rubber bands in that they hold a certain shape—and they come in a multitude of shapes: submarines, baseball bats, dinosaurs, butterflies, you name it—when they’re not being stretched, and that they sell for $3.00 for a pack of twelve or $5.00 for a pack of 24 and that they are absolutely the hottest thing on the grade-school streets. “Five years from now people will be asking, ‘What was the big deal with the rubber bands?’” says Chris Byrne, content director for the children’s toys and entertainment review, Time To Play magazine. “But for right now, it really is a defining moment in time.”
One way to know a kids fad is defining a moment in time, of course, is that schools start banning the items from their premises. And like the similarly distracting Pokemon cards and Young Jeezy snowman t-shirts before them, Silly Bandz are now against the rules at schools around the country. (If kids were smart, they would start trading and obsessing over their textbooks or homework assignments.) Another way is that Fox News will do a hysteria-fanning “Are YOUR children at risk??!!!” story. Check. Another way, I guess, is when adults start buying the items from your children at a 400 percent mark-up.
Last week, we were at this Japanese restaurant in our neighborhood where we often take the kid and his friend Leo after picking them up from their after-school program. It’s a great place, owned by this super-friendly woman who loves kids and has a collection of toys she keeps spread out on the bar. This is wonderful, as the two boys eat their dinner up there, while my wife and I and Leo’s parents take a table as far away as we can and dine in relative peace.
Halfway through the meal, a rocker-looking couple walked in. The woman in tattered fishnets under cut-off-jeans, the guy in all black and wayfarers; the tattoos and general mien of both suggesting a close familiarity with needles. They sat at the bar, next to the kids, a decision that elicited the standard sotto voce expressions of “ha ha” and “those poor people” from our table. But they were in the mood for younger company, and soon enough, the woman and our boys were engaged in long and seemingly serious conversation. A couple minutes later, the boys climbed down off their stools and walked over to our table with big smiles on their faces, each of them fanning (literally fanning, like little hustler card-sharks) four dollar bills in their hands. (I don’t know where they learned to do the money fanning thing; needless to say, it was unattractive.)
We all gasped.
“Where did you get that money?” my wife, Emily, asked.
“From that lady,” Leo said.
“We sold her Silly Bandz,” my kid said.
I looked up at the woman and she smiled and waved.
“Oh, no no no!” I said. “Absolutely not. You go back there and give her that money back.” (I said this to only my kid, of course. But I’m pretty sure Leo’s parents were suggesting the same thing.)
My kid frowned and whined, “Whyyyy? She picked out the ones she wanted.”
“Four dollars is way too much,” I said, while gesturing this idea to woman at the bar. “How many Silly Bandz did you give her?”
“Four,” my kid said.
“She gave us a dollar for each,” Leo said.
I stood up and approached the woman. “Please,” I said. “That’s very nice of you, but you don’t have to—”
“No, I totally wanted to,” she said, holding up her wrist, which was draped in Silly Bandz the way girls wore those black rubber Madonna bangles in 1985. “I think they’re great! I’ve been collecting them. I picked out the ones that matched my style. The spider, the skeleton…”
“The axe,” my kid interjected.
“Yeah, the axe. I think they’re the just the coolest.”
I didn’t know what to do. I looked back at Emily and Leo’s parents, who all shrugged. So I said okay and told my kid to go thank the woman again and tell her it was nice doing business with her.
“Nice doing business with you,” the woman said when he did. She was so nice.