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Mar. 14 2010 - 2:29 pm | 5,922 views | 0 recommendations | 0 comments

The nuts and bolts behind OK Go’s new ridiculously awesome music video

From OK Go’s new album “Of the Blue Colour of the Sky,” this awesome video makes Doc’s kitchen in Back to the Future look like Lego play. The video, directed by James Frost, OK Go and Syyn Labs and produced by Shirley Moyers, was filmed in a two story warehouse in Echo Park, CA. The “machine” was designed and built by the band, along with members of Syyn Labs over the course of several months.

Formed in 2008, Syyn Labs is a creative effort by a group of engineers who “twist together art and technology.” They build gadgets, gizmos, blinking cool things and interactive installations that they hope will “encourage strangers to play together by lowering social barriers.”

Their other projects include ‘ArtFall‘, an interactive whiteboard:

artfall1

Rubens’ Tubes, a sound-reactive fire sculpture that was shown at GadgetOff and Mindshare in 2009.

Sonic Stalagmites, which allows people to ‘paint with sound’:

& CloudMirror, created by Eric Gradman, uses augmented reality, computer vision, and cloud computing resources to access Internet web services like Facebook and LinkedIn and then tie your physical image with your online identity. It mines the Internet, which they’ve described as “The Cloud,” for photographs and facts about the viewer and superimposes the sensitive data in a comic book thought bubble over their reflection.

cloud-mirror

Everyone who encounters the Cloud Mirror is surprised. Most are pleased. For the rest, they are shocked to come face-to-face with their own poor standards of privacy on the Internet.

Syyn Lab’s new projects are on display at their monthly Mindshare.LA event in Downtown LA.

And a special thank you to my wonderful Mom for sending me the video.


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    proud member of what Nathaniel Hawthorne calls "That damned mob of scribbling women."

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