Do you know what pink gold is?
This may seem shameless- but I received one of the funniest press releases for a new book in my inbox this morning and I felt the need to share. (no surprise there.) Maybe making it as entertaining as it is (at least to me) was their formula for spreading the word, but I’m not quite sure.
The Endless Quest for Pink Gold is a book about… SHRIMP! One of my favorite pieces of food to chew on and swallow in the whole wide world.
Shrimp has peaked in popularity in recent years and become cheaper, so of course, this has created problems. It begins as another sad story about human over-consumption, the world’s oceans in turmoil and the poor little fishies.
Because of aquaculture and modern shrimp trawlers, people are eating more shrimp than ever,” states Jack and Anne Rudloe, the book’s authors and leading marine scientists who run the Gulf Specimen Marine Laboratory in Panacea, FL. “That is causing huge changes for the marine environment, endangered species, and the ocean’s water quality, potentially changing the lives of thousands of people around the world who make their living on shrimp.
Here’s where it gets a bit giggly: “the story of shrimp…”
has spanned millennia, the book uncovers the stories and the heritage behind centuries of shrimping all around the world. In Shrimp, as you meet the people around the world who’ve caught, sold, cooked, and loved shrimp, you’ll understand the dilemmas and challenges that lie ahead for the industry that depend on the pink crustaceans in a collapsing world economy.
The first thing that struck me about the press release and the book cover is that JIMMY BUFFET is their spokesperson. I just don’t understand how a book publisher who is promoting a book that is about the risk of over-consumption and its adverse effects could employ Jimmy Buffet as its spokesperson.
Most humans are said to be composed 90% of water, but for those of us who grew up on the Gulf of Mexico, I think that other 10% must be shrimp. The Rudloes leave the Living Dock behind for a voyage to the land of Pink Crustaceans, and I for one am happy to be aboard for that voyage.
Jimmy is happy to be aboard because Jimmy Buffet LOVES shrimp. This is the official Jimmy Buffet Inflatable Shrimp Mascot:
Smell those shrimp, they’re beginning to boil. Wasted away again in Margaritaville…
The book is not so much an inconvenient truth, but a celebration of shrimp and an effort to raise awareness about our favorite non-alcoholic cocktail.
Another one of my favorite excerpts from the release: (n.b. the author!)
Rich in stories of seamen and the sea, Shrimp tells a fascinating story not only of the little creature itself, but of all the trials and tribulations the intrepid shrimper goes through to harvest it up. As scientists and marine biologists, the Rudloes know whereof they speak, and as writers, they have the talent and grace to make it interesting.
–From the Foreword by Winston Groom, author, Forrest Gump
The Financial Times Press released “Shrimp: The Endless Quest for Pink Gold” this month, a book by nature writer Jack Rudloe and his wife, Anne Rudloe, a marine biologist with a Ph.D. This is their NINTH book together. They are legit.
They are really cute together too:
This article proves that if you send random information to a girl who’s as easily entertained as I am, she may just feel the need to share. I probably won’t read the book, but if you are really, really easily entertained or have a shrimp obsession you may want to consider it. This article has made me hungry. Now, if you’ll excuse me, I’m going to whip together a beautiful shrimp, couscous, cilantro, raisin & cojita dish. derrricious.
P.S. Did you know there are over 4,000 species of shrimp?